The Truth About Cars » cadillac elr The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sun, 27 Jul 2014 20:45:49 +0000 en-US hourly 1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » cadillac elr Not Even Incentives Can Save The Cadillac ELR – Sales Down, Inventories Up Tue, 03 Jun 2014 16:07:54 +0000 Hindenburg_burning

Even as GM rolled out incentives to help move the Cadillac ELR, sales were down this past month, while supplies of the car continued to expand.


In May, Cadillac moved just 52 of their hybrids, down from 61 in April. Inventories are up from 1,077 as of April 3, to 1,515 as of this writing. Not even GM’s generous incentives can help this thing.

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Cadillac ELR Inventories Balloon To 725 Day Supply As Dealers, Consumers Offered Big Incentives Wed, 14 May 2014 12:00:09 +0000 Click here to view the embedded video.

The Cadillac ELR is shaping up to be one of the biggest automotive flops in recent memory – as of May 1, inventories had expanded to a 725 day supply, with Cadillac moving just 61 units in April.

At the start of April, dealers had 1,077  ELRs on their lots. As of May 14th, that number had increased to 1,517, with inventories far outpacing sales of the car.

Now, Automotive News is reporting that dealers are being offered a $5,000 incentive to offer test drivers of the car if they have seven or less unused ELRs in their fleet, and $10,000 for two ELR demos if they have more than seven units. The test drive demos must log 750 or more miles, with the program expiring on June 2nd.

GM is also offering a $3,000 customer incentive if an ELR is purchased or leased (on top of government incentives that already exists), and dealers can qualify for a $2,000 incentive in July or a $1,000 incentive in August for selling ELRs.

While a Cadillac spokesman insists that the inventory backup is a result of production scheduling, the rising inventories, lagging sales and heavy incentives paint a clear picture: the ELR is an overpriced dog that is finding few buyers compared to the much cheaper Chevrolet Volt and the much more prestigious Tesla Model S, to say nothing of the various plug-in and pure EV offerings from other car makers.

Even worse is Cadillac’s inventory picture as a brand: according to the Automotive News Data Center every vehicle except the SRX recording over 100 day’s worth of inventory. Even the much lauded ATS and CTS had 153 and 138 day’s supply, far above industry norms.

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Answer Of The Day: Reader Response To The ELR Sales Question Fri, 04 Apr 2014 09:00:17 +0000 cadillac-elr-ad

The best comment on the ELR sales and inventory figures post didn’t even come from the comment section. Instead, it ended up in the TTAC reader feedback inbox.

One of our readers, who asked for his name to be withheld, had this to say about my ELR post

Not trying to excuse the elr….but you have to look at inventory on it with some sort of intelligence… not the usual approach. There are about 500 elr dealers…. do the frickin math.

Two units per store. Some have more….some have less. You act as if there are ELRs pouring onto the streets.

OEM has to supply the dealers who signed up to sell it right? Launches have to fill the channels…. you write like Cadillac is drunkenly building these without a clue.

Our reader certainly has a point, but I still think that there are too many examples on the lots, given how these cars are selling.  And the high price tag – even if most of these cars will be leased – makes it a hard sell, especially against a Tesla Model S.

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QOTD: How Long Will The Cadillac ELR Last? Thu, 03 Apr 2014 11:00:18 +0000 Click here to view the embedded video.

So far, Cadillac has moved just 180 units of the ELR in 2014 – at that pace, Cadillac stands to sell just 720 units in 2014, far short of the often-stated 2,000-3,000 unit annual sales target.

Even worse is the inventory picture. According to, there are 1,077 ELRs available at dealers, which could translate to almost a year’s supply of the $76,000 plug-in hybrid.

The ELR is unequivocally a flop: between the absurd price tag, the fiasco erupting over Cadillac’s now-infamous TV ad and the early recall of the car, the launch of Cadillac’s “green” halo car could not have gone any worse. The only question is, how long will it last?

Personally, I think that it won’t make it past the 2015 model year. Dealers are already inundated with inventory, including multiple examples of the Saks Fifth Avenue tie-in cars, and the market for a $76k Cadillac version of the Volt is just not that large.

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Cadillac ELR Sells Just 99 Units Mon, 03 Mar 2014 18:59:50 +0000 450x300x2014-Cadillac-ELR-_12_-450x300.jpg.pagespeed.ic.rYtST8SCgA

With just 99 units sold , the Cadillac ELR is going to have a tough time hitting its 3000 unit target for 2014. At $76,000, it’s hard to imagine anyone lusting after one when a Tesla Model S is within its price-point. Hell, even the dealers don’t want it.

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Saks Joins Neiman-Marcus Selling Christmas Cars With A Special Edition Cadillac ELR Sat, 07 Dec 2013 21:09:05 +0000 2014_cadillac_elr_det_ns_112713_600

When I see those December car commercials with big red ribbons tied onto cars’ roofs, I’m skeptical that anyone would spend that much money on a Christmas present. However, looking over just how quickly the special edition luxury cars that retailer Neiman-Marcus has put in their Christmas Book for the last 17 years have usually sold out, often in a matter of minutes, it’s clear that some well-heeled folks do indeed enjoy buying cars as gifts for others or for themselves. Last year’s Neiman Marcus Christmas car was the 2013 McLaren MP4-12C Spider and NM’s allotment of a dozen McLarens sold out in less than two hours. This year the Texas based retailer is selling 10 special edition 2014 Aston Martin Vanquish Volantes at $344,500 each. It appears that Saks Fifth Avenue has been looking over those same sales figures and has decided to get into the Christmas car market with a limited run of 100 2014 Cadillac ELR Saks Fifth Avenue Special Editions priced at $89,500. Available exclusively through the Saks Holiday Catalog, the Saks edition of Cadillac’s extended range EV based on the Chevy Volt costs about the MSRP of a new Mitsubishi Mirage more than a standard ’14 ELR, ~$13,500.

While many have questioned Cadillac’s strategy of pricing the regular ELR at more than double the price of the Chevy Volt, which uses a similar drivetrain and platform, offering an even higher priced special edition ELR in conjunction with a leading luxury retailer may be a good way of testing the waters and seeing how the ELR will be accepted by wealthy customers. Actually, it’s more about an association with Saks than with charging more money since the Saks edition comes loaded and after you figure in the optional equipment and the cost of a charger installation, there’s not much of a price premium over a similar ELR ordered at a Cadillac dealer. It probably can’t hurt the Cadillac brand that media reports like this one will likely also mention the Neiman Marcus program and the very high ticket cars it sells.

You can get the 2014 Saks Fifth Avenue Special Edition Cadillac ELR in any color that you want, as long as it’s GM’s tri-coat White Diamond on the outside. Inside, gift givers will have the option of Jet Black or Light Cashmere. Also included in the price of the Saks ELR is an upgraded 240-volt charging station with professional installation and all permits, which Cadillac values at up to $3,000 along with dedicated ELR Concierge service that will assist with a variety of customer service issues including charging advice, service appointments, and vehicle updates. Delivery of the Saks ELRs will take place in March, when regular retail deliveries begin.

“Our partnership with Saks Fifth Avenue embraces the brand’s sharp eyes for aesthetics, and puts the all-new 2014 ELR and the Cadillac brand front and center with buyers this holiday season,” said Melody Lee, Cadillac director of brand reputation strategy, in a statement. “We are excited to be part of the Saks Holiday Catalogue and offer the limited-edition ELR exclusively to Saks customers.”

It’s not clear if the idea originated at Saks or with Cadillac’s marketing team, but Saks is emphasizing the high-tech nature of the ELR, with the tagline, “Saks Fifth Avenue Now Has An Electronics Department”.

The regular edition 2014 ELR will go on sale at Cadillac dealers in January. It has a battery power range of 35 miles and a total range of 300 miles when using the gasoline powered generator to power the electric drive. The range in electric mode is slightly less than that of the Volt because the car has been calibrated to offer more power than Chevy’s EREV.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

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QOTD: They Want How Much For A Cadillac ELR? Fri, 11 Oct 2013 19:55:45 +0000 2014-Cadillac-ELR-_12_-450x300

Pricing for the Cadillac ELR has been announced, and the swoopy Caddy coupe with the Voltec powertrain has been stickered at an astonishing $75,995, not including the $7,500 federal tax credit as well as other incentives.

One can make the argument that there will be a market for a premium plug-in that wealthy buyers can write off as an expense in one form another, personally, I think GM is out of their mind.

While the ELR gets a more powerful powertrain, Cadillac’s CUE system, improved regen braking capabilities and Batmobile-esque looks, the nearly $76k sticker price puts it within a few thousand dollars of the Tesla Model S 85 kWh Performance model. Fans of the Voltec powertrain can argue that the plug-in system is superior with respect to range and not being stranded on the side of the road, but I’d argue that in the green car space, nothing can touch a Tesla as far as image, cachet and status are concerned. And many people shopping for such a car are cognizant of that. I’m not sure that the ELR, positioned as a “green flagship” for Cadillac can command that kind of money.

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ATS Coupe, New Escalade On The Way Mon, 29 Apr 2013 12:00:56 +0000

With 70 percent of its buyers new to to the brand, the Cadillac ATS is an important way for the brand to bring new buyers into the fold. But the ATS is still missing an important product that its main competitors currently have; a coupe.

While the coupe market is small overall, two-door variants still count towards the overall volume of vehicles like the BMW 3-Series and Mercedes-Benz C-Class. And with the demise of the current CTS Coupe, a two-door ATS will fill a hole in Cadillac’s lineup by replacing a vehicle that attracted a bit of a following.

Also on deck for Caddy is the new Escalade, reportedly an evolutionary update of the current design. Reports state that a great deal of work has gone into upgrading the interior, which looks fairly dated at this point in time. While most enthusiasts will be excited by the prospect of an ATS coupe, a case can be made that the new Escalade is the more compelling product.

The Escalade is arguably Cadillac’s flagship, but the brand has apparently changed course late in its development cycle, moving away from the obnoxious (but awesome) bling-bling aesthetic to a look that Mark Reuss has called “understated yet elegant”. Personally, I think this is the wrong move; nobody buys an Escalade to fly under the radar (that’s what the Yukon Denali is for – check your local country club if you don’t believe me), but they do buy it to make a certain kind of statement. Beyond that, the public has embraced the Escalade in its role as the ride of choice for athletes, rappers and wealthy proles. In that niche, it truly is the standard of the world, more recognizable by name than even the Range Rover and the G-Wagen, the current ride of choice for America’s favorite nouveau riche Armenian clan. If only Cadillac would embrace it. If you want to make a statement about sustainability and your social conscience, go buy an ELR.

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Chicago Auto Show: 2014 Cadillac ELR Thu, 07 Feb 2013 23:39:17 +0000

TTAC writers will stoop to any trick to get access to cars. This may be my last post at TTAC because I bribed my way into the ELR and may be removed for ethics violations (a Diet Pepsi was involved.) Fresh off its début in Detroit the ELR may be old news, but since none of the TTAC staff had seen one in the metal, I knew my duty.

Is it a “Cadillac Volt?”  Yes. But what that means is thankfully different now that GM seems to be shunning badge engineering. So it’s a Volt with a different body, different interior, different infotainment systems, a more powerful motor and plenty of tweaks, so it’s not really a Volt at all.

What do you need to know?

It’s a two-door, two-plus-two coupé that places style and efficiency on the same high pedestal. Power is up from 149HP to 207 while torque takes a more modest increase from 273 to 295. Cadillac hasn’t released any weight numbers but we were told that the weight would be largely the same as the Volt since the battery pack is essentially the same. The ELR seems to focus more on handling than economy with wide 245-width rubber all the way around on 20 inch rims.

Did you sit in it?

That’s where the soda bribe came in. The interior is oddly enough the best that Cadillac has made yet. It shares the steering wheel design with the XTS and ATS but the cheap plastic airbag cover is replaced by a leather/suede version. The dashboard is full of angles as you would expect from Cadillac but the materials choices are higher than expected for the most part. As often happens things get a bit less harmonious down on the center console but on the whole it’s a marked improvement.

Cadillac hasn’t announced the important things like sale dates or pricing yet, but you can be sure with wide rubber and a lead foot that the ELR won’t have the same range or economy as the Volt. Does that matter? No. This is what GM should have built first, luxury buyers are more likely to want to pay for gasoline/electric novelty.

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NAIAS 2013: Cadillac ELR Live Shots Tue, 15 Jan 2013 15:23:15 +0000

Hot on the heels of the broken embargo comes real live shots of Caddy’s Volt. The ELR gets a nice boost in power – 207 horsepower and 295 lb-ft versus 149 horses and 273 lb-ft for the Volt. A .5 kwh larger battery means slightly less range in EV mode, but an 82-mile boost in overall range and a longer charging time (4.5 hours with a 240V outlet, 12 hours with a standard outlet). There’s also a paddle-shift activated regenerative braking feature – we’ll have to drive that one to see if it actually works well. Zemanta Related Posts Thumbnail 2014-Cadillac-ELR _23_ 2014-Cadillac-ELR _16_ 2014-Cadillac-ELR _13_ 2014-Cadillac-ELR. Photo courtesy 2014-Cadillac-ELR _10_ 2014-Cadillac-ELR _2_

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Someone Broke The Cadillac ELR Embargo Tue, 15 Jan 2013 03:19:10 +0000

Someone posted this photo, presumably of the production Cadillac ELR. We won’t be the first to break an embargo but the cat’s out of the bag…

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NAIAS 2013: Inside The Cadillac ELR Mon, 14 Jan 2013 13:24:26 +0000

So, here’s the inside of the Cadillac ELR. It looks pretty ATS-esque, save for the Volt-style power readout in the center.

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Cadillac Teases ELR Tue, 18 Dec 2012 16:22:29 +0000

Anyone looking for a poorly-lit teaser of the Cadillac ELR is in luck! Cadillac just released this image in advance of the car’s debut at NAIAS in a few weeks. In addition to the CUE system, the ELR will also get a bigger battery pack and a more powerful motor to help differentiate itself from its plebian sibling, the Chevrolet Volt.

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Cadillac ELR Greenlit For Late 2013, Detroit-Hamtramck Gets $35 Million Investment Wed, 17 Oct 2012 13:00:33 +0000

GM’s Detroit-Hamtramck plant will get a $35 million investment to build the Cadillac ELR, a luxury coupe that uses the Chevrolet Volt’s gasoline-electric drivetrain.

Automotive News reports that the announcement was made by GM North America President Mark Reuss at an SAE Conference in Detroit. The ELR will bow at the 2013 Detroit Auto Show resemble the Cadillac Converj concept. With the Voltec powertrain in use, performance and range statistics should be similar to the Volt, while providing Cadillac with a reasonable facsimile of a Tesla Model S or Fisker Karma competitor. But hey, plug-in cars count for more than regular cars under CAFE (but not as much as a pure EV) so why the hell not?

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2014 Chevrolet SS Performance – Great Car, Awful Name. Cadillac ELR Also Coming Wed, 25 Apr 2012 17:35:59 +0000

Technology blogger Christopher Price has found out that two all-new 2014 models from GM are coming, thanks to doing some digging around OnStar’s website.

Price found out that 2014 will bring about a Cadillac ELR, the long rumored Cadillac version of the Chevrolet Volt. Chevrolet will also apparently get a car dubbed the “SS Performance”, supposedly the new sports sedan based on the Holden Commodore. The new RWD Zeta sedan should be a wonderful car, but surely GM could have come up with a better name than “SS Performance”. Wouldn’t “Caprice” suffice?

Onstar Chevrolet SS. Photo courtesy Christopher Price. onstarelr


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