There was a time when the word ‘cockroach’ was the best way to describe any old Chevy compact.
Tag: cadillac elr
As the U.S. auto industry technically lost a small amount of new vehicle sales volume in August 2015, sales of the unappealing Cadillac ELR plunged 77 percent to the car’s lowest monthly total yet.
In fact, August 2015’s collapse of the Volt-based ELR’s sales comes precisely one year after the ELR reached its best-ever monthly volume.
196 ELRs were sold in America in August 2014, a figure which decreased by 85 units the very next month and by 151 units a year later. (Read More…)
July volume, however, was double what General Motors managed in June, which was nearly double what the ELR managed one month before.
Now get this: August sales increased yet again. (There are no year-over-year figures available yet, as the ELR only arrived in December 2013.) 196 Cadillac ELRs were sold in the United States in August 2014, more than the total number of ELRs sold in December, January, February, and March combined.
196 sounds like a lot, right? Well, it sounds like a lot if we’re comparing ELR volume to the sales totals achieved by the Chevrolet SS. (Read More…)
How do you help move the Cadillac ELR? Simple: drop the price down to one that the market will bear.
When I see those December car commercials with big red ribbons tied onto cars’ roofs, I’m skeptical that anyone would spend that much money on a Christmas present. However, looking over just how quickly the special edition luxury cars that retailer Neiman-Marcus has put in their Christmas Book for the last 17 years have usually sold out, often in a matter of minutes, it’s clear that some well-heeled folks do indeed enjoy buying cars as gifts for others or for themselves. Last year’s Neiman Marcus Christmas car was the 2013 McLaren MP4-12C Spider and NM’s allotment of a dozen McLarens sold out in less than two hours. This year the Texas based retailer is selling 10 special edition 2014 Aston Martin Vanquish Volantes at $344,500 each. It appears that Saks Fifth Avenue has been looking over those same sales figures and has decided to get into the Christmas car market with a limited run of 100 2014 Cadillac ELR Saks Fifth Avenue Special Editions priced at $89,500. Available exclusively through the Saks Holiday Catalog, the Saks edition of Cadillac’s extended range EV based on the Chevy Volt costs about the MSRP of a new Mitsubishi Mirage more than a standard ’14 ELR, ~$13,500. (Read More…)