Watching the live streaming video of Cadillac’s reveal of the all-new larger and lighter 2014 CTS last night in New York City, something GM Vice President Global Cadillac Bob Ferguson said caught my ear, about Cadillac tripling its sales over the next three years. That’s quite an improvement, so after the event I watched the recorded video and now that I’ve listened to Ferguson’s remarks a few times, and even transcribed it, I’m not sure exactly what he meant. From the context, really the word “and”, it’s hard for me to tell if he was talking about tripling Cadillac’s sales in China, currently the world’s largest market for luxury cars or if he meant overall, globally. Let me know what you think, the transcript is after the break.
Tag: Cadillac CTS
Having just picked up a Chrysler 300C, I would have told you that it’s the last American luxury car on sale today. Now I’m not so sure. Despite foisting on us the dreadfully mediocre XTS,Cadillac has had an ace up its sleeve the whole time.
In a month’s time, we’ll have our first look at the new Cadillac CTS, when GM takes the wraps off of its new luxury sedan at the New York Auto Show. The new CTS is merely the first in a wave of new cars for Cadillac, along with the already unveiled ELR plug-in hybrid.
Even as the German brands are moving away from wagons and towards freak-of-nature pseudo-crossovers like the BMW 5-Series GT and Audi Allroad, Cadillac is standing by their station wagons – and coupes, for that matter. But there may be some product shuffling involved.
How time flies. Five years ago the second-generation Cadillac CTS had just debuted at NAIAS. While prettier than the original, it was also fresh, exciting, and proof that Bob Lutz’s General Motors could turn out a damn fine car when it really wanted to. People who hadn’t owned a GM product for decades bought one, my father among them. Five auto shows on and we’ve glimpsed Cadillac’s future with the 2013 ATS. Does the 2012 CTS seem well beyond its sell-by date? Or does the old car, with a new 3.6-liter V6 engine and a new Touring Package, retain some compelling advantages?