American luxury car shoppers are driving right past Chevrolet/Buick/GMC/Cadillac dealerships it seems, according to 247WallSt.com.
Tag: Cadillac CTS
It’s been almost two decades since BMW unleashed the E39 M5 on the motoring public, and the sport sedan segment has chased its ghost ever since. Not long after the BMW was crowned mythic perfection, Cadillac made a substantial shift in its development focus to court younger, more performance-minded buyers.
Since then, Cadillac has generously pilfered the Corvette program parts bin to move the brand away from the retirement home and onto America’s non-existent Autobahn. In the meantime, BMW’s M Division has set its playbook on fire and begun heaping content onto its performance models.
When the second generation CTS-V broke the production sedan lap record at the Nurburgring in 2008, it became clear that the conversation was really starting to change.
Forget the SUVs for a moment. Cadillac sold more than 100,000 cars in 2013 with similar totals achieved by the ATS, XTS, and CTS. The market has expanded since then, albeit not nearly as much on the car side of the ledger as in the light-truck portion.
Nevertheless, Cadillac will likely sell fewer than 70,000 cars in calendar year 2015.
Is the upcoming CT6 the answer the Cadillac’s car woes, or just another big Cadillac that will do little more than generate all its showroom activity by stealing sales from the CTS and XTS? (Read More…)
Cadillac announced Monday that deliveries of its 2016 Cadillac Touring 6 sedan — or CT6 — will begin in March with a starting price of $54,490 when equipped with a 2-liter turbocharged four-cylinder engine.
The new top-of-the-range Cadillac sedan will also be available with a 3.6-liter V-6 paired with all-wheel drive and a $56,490 price tag or Cadillac’s new 3-liter twin-turbocharged V-6 sporting all-wheel drive and a $65,390 MSRP. A crème de la crème CT6 Platinum will sticker for $84,460.
All CT6s will send power to the wheels via an eight-speed automatic transmission and all prices include a $995 destination fee because you’re definitely paying that.
But what of the CTS?
In each of the last five months, General Motors has failed to sell more than 1,800 copies of the CTS. Sub-2K CTS sales months are unheard-of. Even in 2012, when CTS volume slid 15%, Cadillac averaged 3,914 CTS sales per month in the United States and never fell below 2,300.
CTS volume dropped 31% in 2013 and another 4% in 2014. However, over the course of the last two calendar years, Cadillac averaged 2,644 CTS sales per month and never slid below the 2,000-unit mark.
It got a little buried in the rush of news out of the New York Auto Show, but GMInsideNews reports that at the private introduction of the Cadillac CT6 last week, the night before the NYIAS media preview, Cadillac head Johan de Nysschen confirmed that the existence of the CT6 flagship will make the current XTS large sedan superfluous. That seems to have been a foregone conclusion, but somewhat surprisingly de Nysschen also said that when the time comes to replace the CTS and ATS models, not only will those nameplates die as the brand moves to the CTx nomenclature, the new cars won’t be direct replacements. De Nysschen also announced that with the exit of the XTS, Cadillac will be leaving the livery business. (Read More…)
“That’s not going to happen…Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars. Or you have to drop the price and continue to transact at the prices where you were historically. I think the logical conclusion is that it’s better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes.”
That quote was from Cadillac boss John De Nysschen in response to questions about cutting the prices of Cadillac models, which some dealers complained has risen too quickly. How quickly that’s changed.
Lightweight body parts. Brembo brakes with optional performance linings. Two turbos. Two driven wheels out back. Staggered tires with 275s out back.
It’s not the numbers – 420 horsepower, 430 lb-ft of torque, 0-100 mph in 10.5 seconds according to Car & Driver, braking from 60 to rest in 103 feet according to Edmunds – that turn the CTS from an indirect successor of the Fleetwood into the most dynamic car in its class. No, the sensation of athleticism in the CTS V Sport is not entirely quantifiable. (Read More…)