Forget the SUVs for a moment. Cadillac sold more than 100,000 cars in 2013 with similar totals achieved by the ATS, XTS, and CTS. The market has expanded since then, albeit not nearly as much on the car side of the ledger as in the light-truck portion.
Nevertheless, Cadillac will likely sell fewer than 70,000 cars in calendar year 2015.
Is the upcoming CT6 the answer the Cadillac’s car woes, or just another big Cadillac that will do little more than generate all its showroom activity by stealing sales from the CTS and XTS? (Read More…)
Cadillac announced Monday that deliveries of its 2016 Cadillac Touring 6 sedan — or CT6 — will begin in March with a starting price of $54,490 when equipped with a 2-liter turbocharged four-cylinder engine.
The new top-of-the-range Cadillac sedan will also be available with a 3.6-liter V-6 paired with all-wheel drive and a $56,490 price tag or Cadillac’s new 3-liter twin-turbocharged V-6 sporting all-wheel drive and a $65,390 MSRP. A crème de la crème CT6 Platinum will sticker for $84,460.
All CT6s will send power to the wheels via an eight-speed automatic transmission and all prices include a $995 destination fee because you’re definitely paying that.
But what of the CTS?
In each of the last five months, General Motors has failed to sell more than 1,800 copies of the CTS. Sub-2K CTS sales months are unheard-of. Even in 2012, when CTS volume slid 15%, Cadillac averaged 3,914 CTS sales per month in the United States and never fell below 2,300.
CTS volume dropped 31% in 2013 and another 4% in 2014. However, over the course of the last two calendar years, Cadillac averaged 2,644 CTS sales per month and never slid below the 2,000-unit mark.
In 2015, the CTS has been hit even harder. (Read More…)
In just a few years these nameplates will disappear from Cadillac showrooms
It got a little buried in the rush of news out of the New York Auto Show, but GMInsideNews reports that at the private introduction of the Cadillac CT6 last week, the night before the NYIAS media preview, Cadillac head Johan de Nysschen confirmed that the existence of the CT6 flagship will make the current XTS large sedan superfluous. That seems to have been a foregone conclusion, but somewhat surprisingly de Nysschen also said that when the time comes to replace the CTS and ATS models, not only will those nameplates die as the brand moves to the CTx nomenclature, the new cars won’t be direct replacements. De Nysschen also announced that with the exit of the XTS, Cadillac will be leaving the livery business. (Read More…)
“That’s not going to happen…Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars. Or you have to drop the price and continue to transact at the prices where you were historically. I think the logical conclusion is that it’s better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes.”
That quote was from Cadillac boss John De Nysschen in response to questions about cutting the prices of Cadillac models, which some dealers complained has risen too quickly. How quickly that’s changed.
From the Twitter page of Juan Barnett comes a breakdown of sales of the last-gen Cadillac CTS. Including the CTS-V.
There will be no manual transmission for the 2016 Cadillac CTS-V, but that’s ok. If you’d like a coupe, or a stick shift, there’s always the ATS-V.
This is not a luxury sedan. It is not an upscale family sedan. The Cadillac CTS V Sport is a performance car sheathed in an overtly Cadillac body.
Lightweight body parts. Brembo brakes with optional performance linings. Two turbos. Two driven wheels out back. Staggered tires with 275s out back.
It’s not the numbers – 420 horsepower, 430 lb-ft of torque, 0-100 mph in 10.5 seconds according to Car & Driver, braking from 60 to rest in 103 feet according to Edmunds – that turn the CTS from an indirect successor of the Fleetwood into the most dynamic car in its class. No, the sensation of athleticism in the CTS V Sport is not entirely quantifiable. (Read More…)
Back in May, we reported on the rather fat inventory levels of Cadillac’s products, examining through the context of the one product with less than 100 days of supply – the SRX crossover. A few months later, dealers are tight on the newly redesigned Escalade, but the inventory picture for Cadillac’s car lineup hasn’t gotten much better.
Watching the live streaming video of Cadillac’s reveal of the all-new larger and lighter 2014 CTS last night in New York City, something GM Vice President Global Cadillac Bob Ferguson said caught my ear, about Cadillac tripling its sales over the next three years. That’s quite an improvement, so after the event I watched the recorded video and now that I’ve listened to Ferguson’s remarks a few times, and even transcribed it, I’m not sure exactly what he meant. From the context, really the word “and”, it’s hard for me to tell if he was talking about tripling Cadillac’s sales in China, currently the world’s largest market for luxury cars or if he meant overall, globally. Let me know what you think, the transcript is after the break.