As part of the ongoing “What Could GM Have Been Thinking?” series of Junkyard Finds this week, we’ll follow up the ’89 Oldsmobile Toronado Trofeo and the ’90 Oldsmobile Cutlass Calais International Series with a car that really makes you wonder what sort of weird Malaise Era drug The General’s marketing wizards must have been huffing, snorting, smoking, or maybe mainlining in order to stand up at a meeting, pound fist on table, and proclaim “Cadillac must slap its badges on the J Platform!” (Read More…)
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Tag: cadillac cimarron
Deception (and self deception) is a very significant factor in the automobile business. Unless we buy a stripper Corolla (so conveniently parked here) or the like, we’re happy enough to pay more to feel like we’re not just getting transportation, but something that enhances our sense of well-being and social status. One of the biggest questions for automobile executives forever is how much of a premium folks are willing to pay for that. What’s the upper limit you can charge strictly for the sizzle when there’s little or no steak? It somehow seems fitting that we consider the most extreme real-world test of that question on Honest Abe’s birthday: the Versailles, the ultimate pig in a poke. (Read More…)


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