Tag: cadillac ats
It’s not secret that General Motors is depending on China to ensure a rosy future for its Cadillac brand. However, the imported ATS, complete with pinched-off rear seating and thirsty turbocharged engine, isn’t cutting the mustard. No surprise, then, that GM will be building the ATS locally in the future, with one very important change.
Rivaling Jack’s tales of his harem in the “Most Unpopular Subject Matter on TTAC” Sweepstakes is my constant references to rap music. What I perceived to be a wink-and-a-nod to younger readers who enjoy hip-hop was succinctly summed up by one commenter who wrote “It wouldn’t be a Kreindler piece without a [deleted perjorative for white wannabe rappers] reference”. Although I resolved to tone down the “shout-outs”, an recent piece by Bloomberg demonstrates that there is a time and a place for a knowledge of hip-hop music.
The coupe market is declining in the mainstream market, but in the small luxury car segment, a two-door variant is considered a necessity to compete. BMW, Mercedes-Benz, Audi and Infiniti all have two-door variants of their small sedans, as a way to add volume and give buyers a sportier option. For 2015, Cadillac’s entry wears the ATS nameplate and drops the 2.5L base engine.
Readers of our departed EIC’s chronicles will no doubt understand that building a luxury brand is a gradual, concentrated effort that won’t bear fruit for many years. Over at Audi, it took Herr Schmitt and Herr Piech the better part of two decades to morph Audi from an oddball line of tarted up Volkswagens into a global luxury player, and that journey was not without its own mishaps.
Back in April, we reported on relatively high incentives for the Cadillac ATS, which were discovered in the midst of some fact-checking on a blatant puff piece on the brand by Bloomberg. Months later, none other than Automotive News has caught on, with their own story about the baby Cadillac’s high pricing and the resulting incentives being offered.
A piece in Bloomberg that could hardly be seen as anything but relentless Detroit homerism puts forward the thesis that cutting-edge design is helping Detroit capture increasing market share in a white hot new car market. Per Bloomberg
From the fires of Detroit’s descent into near-death, GM, Ford and Chrysler Group LLC have forged some of the most distinctive designs since tail fins were soaring in the halcyon days of the postwar-era. Models such as GM’s Cadillac ATS sports sedan, Ford’s Fusion family car and Chrysler’s Jeep Grand Cherokee are turning heads and stoking sales.
On the strength of stylish new showroom offerings, GM, Ford and Chrysler all gained market share in the first quarter for the first time in 20 years. Meanwhile, Toyota Motor Corp. (7203)’s staid standard-bearer, the Camry, has endured three months of declining sales as the automaker ceded U.S. share this year. (Read More…)
With 70 percent of its buyers new to to the brand, the Cadillac ATS is an important way for the brand to bring new buyers into the fold. But the ATS is still missing an important product that its main competitors currently have; a coupe.
TTAC readers looking for a more pro-GM news source may want to check out Bloomberg for their next dose of pro-GM news. A story on Cadillac’s revived fortunes contains all kinds of enthusiastic copy and positive quotes, but still manages to bury the lede way down at the bottom of the story.
The multi-billion dollar endeavor of developing a new car has effectively ended the one-off specialty car that many enthusiasts still clamor for and wronglyassert is feasible in this era. Supermodel-thin margins, a saturation of brands and vehicles and an ultra-competitive global marketplace have killed the previous formula for developing a production car, which was mostly a one-off solution to local road conditions and buyer tastes
The necessity of scale is a double-edged sword; if the bean counters deem a product too costly and it may proceed as a watered down version of the original concept. If a new architecture or platform is approved, then we are practically assured multiple variants spun off that platform.
As it turns out, GM nearly took the cheapskate approach to developing the Cadillac ATS. But at the 11th hour, the General decided to change course, and enthusiasts will be all the better for it.