Our most recent review of the Cadillac ATS determined that Cadillac had finally made a sports sedan worthy of besting the F30 BMW 3-Series. But the ATS was also docked points for providing E36 3-Series-esque rear passenger space. Cadillac’s Chinese division appears to have remedied the problem, with a rather unfortunate English marketing slogan.
Tag: cadillac ats
11 years ago, Cadillac told us that they were “The Standard of the World”, in a blast of Zeppelin-backed TV spots and aggressively geometric styling. The 2003 CTS wasn’t even the standard for North American luxury cars, but hey, it took Audi another 30 years to even come close to making that claim. Cadillac seems to be moving at a much quicker pace.
Germany must be a popular holiday destination for residents of the Motor City if today’s activity at the Nurburgring is any indication. Both Ford and General Motors were out in full force with their latest high-performance wares.
It’s not secret that General Motors is depending on China to ensure a rosy future for its Cadillac brand. However, the imported ATS, complete with pinched-off rear seating and thirsty turbocharged engine, isn’t cutting the mustard. No surprise, then, that GM will be building the ATS locally in the future, with one very important change.
Rivaling Jack’s tales of his harem in the “Most Unpopular Subject Matter on TTAC” Sweepstakes is my constant references to rap music. What I perceived to be a wink-and-a-nod to younger readers who enjoy hip-hop was succinctly summed up by one commenter who wrote “It wouldn’t be a Kreindler piece without a [deleted perjorative for white wannabe rappers] reference”. Although I resolved to tone down the “shout-outs”, an recent piece by Bloomberg demonstrates that there is a time and a place for a knowledge of hip-hop music.
The coupe market is declining in the mainstream market, but in the small luxury car segment, a two-door variant is considered a necessity to compete. BMW, Mercedes-Benz, Audi and Infiniti all have two-door variants of their small sedans, as a way to add volume and give buyers a sportier option. For 2015, Cadillac’s entry wears the ATS nameplate and drops the 2.5L base engine.
Readers of our departed EIC’s chronicles will no doubt understand that building a luxury brand is a gradual, concentrated effort that won’t bear fruit for many years. Over at Audi, it took Herr Schmitt and Herr Piech the better part of two decades to morph Audi from an oddball line of tarted up Volkswagens into a global luxury player, and that journey was not without its own mishaps.
Back in April, we reported on relatively high incentives for the Cadillac ATS, which were discovered in the midst of some fact-checking on a blatant puff piece on the brand by Bloomberg. Months later, none other than Automotive News has caught on, with their own story about the baby Cadillac’s high pricing and the resulting incentives being offered.