The coupe market is declining in the mainstream market, but in the small luxury car segment, a two-door variant is considered a necessity to compete. BMW, Mercedes-Benz, Audi and Infiniti all have two-door variants of their small sedans, as a way to add volume and give buyers a sportier option. For 2015, Cadillac’s entry wears the ATS nameplate and drops the 2.5L base engine.
With 70 percent of its buyers new to to the brand, the Cadillac ATS is an important way for the brand to bring new buyers into the fold. But the ATS is still missing an important product that its main competitors currently have; a coupe.
In a month’s time, we’ll have our first look at the new Cadillac CTS, when GM takes the wraps off of its new luxury sedan at the New York Auto Show. The new CTS is merely the first in a wave of new cars for Cadillac, along with the already unveiled ELR plug-in hybrid.