By on January 23, 2012

By the mid-1990s, The General’s top thinkers had finally figured out that 90-year-olds don’t have many car-buying years left in them, which meant that Cadillac had to convince some sub-nonagenarians to buy their cars. Naturally, the focus of this effort would be more on marketing than on the vehicles themselves, but even Cadillac’s most PowerPoint-adept marketing wizards knew that they couldn’t slap Day-Glo orange “Brougham d’Elegance EXTRËËMË ËDITION” badges on the Eldorado ETC, hire Napalm Death as celebrity spokesmen, and expect hip/well-heeled 30-somethings to ditch their imports. No, a different kind of Cadillac would be needed. Hey, how about slapping some Cadillac emblems on the Opel Omega? Problem solved! (Read More…)

Recent Comments

  • RHD: Phase out.
  • RHD: The proportions are painfully wrong. The rear edge of the windshield is at the midpoint of the car, and the...
  • MRF 95 T-Bird: You could see the number of domestic convertible models decline through the 70’s. When the...
  • threeer: abundance of unnecessary shifts just for the sake of shifting…words of music right there…words...
  • WheelMcCoy: “Save the manuals” will be on my tombstone. Flowers will be arranged in a shift pattern.

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States