#c-hr

There’s no question that Toyota wishes posters of its cars were found on the bedroom walls of more teenage boys, and, to its credit, it’s made headway on that goal. Supra, anyone? Then there’s the TRD Camry and Avalon, which might raise eyebrows if found in said posters.

That said, the injection of sport into the brand’s once staid lineup seems poised to target the lower end of things. We’ve seen the overseas GR Yaris, an exciting hot hatch not bound for these shores, but Toyota’s focus now seems to be turning to higher-volume small cars. This is where things could get interesting for North America.

Toyota has expressed interest in delivering a compact crossover sized smaller than the existing C-HR before, going so far as to offer a few teasers to whet the collective appetite. Another bait image was posted this week, accompanying promises that the automaker will debut the model at the 2020 Geneva Auto Show next month.

While the model could go head-to-head with a handful of rides here in North America, it’s a product aimed primarily at the European market. Based on the TNGA-B platform, the mystery Toyota is supposed to undercut the C-HR in scale and price. Here, that would make it a likely rival for the Nissan Kicks or Ford EcoSport. Both models have seen modest sales growth through their first full year on sale, but there’s not a lot of heat in the segment as a whole.

Toyota will only ship the new crossover as far West as it thinks is profitable.

Drivers in North America have urged Toyota to export the 268-horsepower GR Yaris pretty much since the day it was announced. There’s even a Change.org petition to get the European variant shipped to Canada. Still, it always seemed like an impossible dream. An ultra-powerful subcompact doesn’t have mass appeal here and the model isn’t actually the same car as the one sold in Japan.

However, Toyota may not leave North American consumers empty handed. The automaker has heard the Western wailing and is working on a plan to appease the market. While the GR Yaris may be a bridge too far, something akin to the hot hatch is reportedly in development to cover for its absence.

If you were hoping that a refresh bestowed upon Toyota’s funky subcompact crossover would yield the extra oomph and all-wheel drive desired by many since the model’s debut, well, re-read that headline.

For 2020, C-HR buyers will continue to get by with front-drive and a 144-horsepower 2.0-liter four-cylinder; they’ll just gain some appearance and content changes. Truth be told, FWD and a tepid four is probably fine for the majority of subcompact crossover buyers. However, take a trip overseas and you’ll find there’s suddenly extra power on offer.

See that headline up there? I really wanted to write “swing and a foul ball,” but it just doesn’t “pop” as well. Because Toyota’s attempt at a quirky subcompact crossover isn’t fully a miss, but it’s not quite fully baked, either.

The C-HR is styled, um, controversially, and it’s positioned below the RAV4 in terms of size and price. It’s meant to duke it out in the growing subcompact crossover segment with the likes of the outgoing Nissan Juke, the incoming Nissan Kicks, the Ford EcoSport, the Hyundai Kona, the Jeep Renegade, and others.

I’d been derisive of the C-HR since first laying eyes on one, simply due to its looks. But that’s unfair – beauty is more than skin deep, and there are plenty of ugly cars that are fun to drive or have otherwise redeeming qualities.

The C-HR isn’t one, but it comes closer to being in that category than I would’ve expected at first glance.

Like ‘em or not, compact crossovers are here to stay — and are in fact set to become the sole opening dish at the Blue Oval. Toyota has its own stable of mini-utes, including the alarmingly styled C-HR, a machine that currently sets an opening bid of $22,500 as its base sticker price.

Seeing potential opportunity to plumb a bit further into the market, it appears that Toyota is adding a cheaper model for 2019, one which explores the $20,000 price bracket.

Late last week, Toyota announced it will conduct separate U.S. safety recalls of around 28,600 C-HR crossovers from the 2018 model year and approximately 39,900 Prius Plug-in Hybrids from 2012-2015.

For the affected C-HRs, there’s a possibility that the electronic parking brake might not operate properly. Toyota claims there is a chance the parking brake won’t disengage after it is applied. There is also a chance the faulty electronics might prevent it from being applied in the first place, which is a little more serious. In addition to creating a possible rollaway risk in certain situations, the automaker says it would be in noncompliance with a federal safety standards.

Intended to be the best of both worlds, crossovers deliver the ruggedness of a sport utility vehicle with the handling characteristics of a sedan. At least, that’s the theory. In practice, we’ve often found them lukewarm — sacrificing the best traits of either segment to deliver something that can bridge the gap between them. If that’s what you’re looking for, then there isn’t much of a problem. But we’ve often thought you’d be better off in a hatchback or a more traditional SUV.

Crossovers do have a role to play, however. I find petite examples particularly adept at city duty. But there aren’t many crossovers offering driving excitement below the $40,000 mark, and none of them are particularly svelte. Toyota seems to understand our plight and, in continuing its attempt to rebrand itself as a bold automaker, decided to make something genuinely thrilling out of the ho-hum C-HR.

It’s called the “R-Tuned,” and the manufacturer claims it’s the quickest CUV ever to grace God’s green earth.

Forget, if only for the next few minutes, the way it looks. You may hate it, you may love it. But don’t let your interpretation of the 2018 Toyota C-HR’s exterior angles cloud your judgement.

While you’re at it, set aside class designations, as well. Whether you, like me, consider the 2018 Toyota C-HR to be unqualified for “crossover” status because it’s missing all-wheel-drive availability, the C-HR is still positioned as a rival for front-wheel-drive HR-Vs, Renegades, Encores, and CX-3s, among others.

The Toyota C-HR was initially intended to form part of the Scion lineup in North America, but with that brand’s demise, Toyota wisely moved the C-HR into its own lineup. Slotted below the Toyota RAV4 with dimensions that all but mirror the old Toyota Matrix, the 2018 Toyota C-HR is a $23,495-25,435 hatchback that’s garnered more attention during its stay with me than any vehicle I’ve ever tested.

To my surprise, almost all of that attention was positive. But is the Toyota C-HR worthy of such attention?

Admit it: you woke up today missing the Toyota Matrix, didn’t you? Could Toyota interest you in a modernized, reincarnated Matrix?

This is it. The Toyota C-HR is roughly an inch shorter than the old Matrix, two-tenths of an inch higher, and about an inch wider than the dearly departed hatchback that we likely wouldn’t call a mere hatchback if it arrived in 2016.

The C-HR is already in production in Sakarya, Turkey, but until the North American production-ready reveal at the 2016 Los Angeles Auto Show today, there were details unknown.

Now, some of the unknowns are known.

Why should Nissan have all the stealthy sport crossover fun?

That’s the view of Toyota C-HR chief engineer Hiroyuki Koba, who is seeking approval for a hotter version of the upcoming crossover, Autocar reports.

First teased as a Scion concept, the 2017 C-HR bowed earlier this year at the Geneva Motor Show, adopting a new brand name after Toyota took its youth-oriented division behind the barn for a date with death.

Porsche-Piech family is standing behind their man — which totally isn’t the kiss of death, right?

That, Toyota’s completely nuts and it’s awesome and Mazda’s CX-4 breaks cover … after the break!

We haven’t held back our critique of Toyota’s handling of its Scion sub-brand.

Though Scion held such promise a decade ago, replacing the hot-selling first-generation xB with a mostly ignored, overweight, second-generation xB was a ticket to failure. Allowing the once-popular tC to linger mostly unchanged and mostly unathletic for more than a decade is akin to snatching defeat from the jaws of victory. A flash in the pan sports car, the FR-S, wasn’t – couldn’t be – the answer to the brand’s troubles.

Signs of life are once again appearing at Scion, however, and not from the most expected places.

Toyota will build the next generation RAV4 and RAV4 Hybrid on its new global platform in Cambridge, Ontario, Canada near the Lexus RX in 2019, the automaker announced Tuesday.

The plant, which recently lost production of the Corolla to Mexico, would receive a significant upgrade to the Toyota New Global Architecture line that could be used to produce other cars in the future. In a statement announcing the RAV4’s production, Toyota executives touted the Cambridge and Woodstock plants as the “North American hub for sport utility vehicles.”

If history is any indication, North American consumers may get their first look at the Scion C-HR at the New York Auto Show in April 2016.

Autoblog confirmed Tuesday that Toyota would show off its production-ready cute ‘ute next March at the Geneva Auto Show. Last month, Scion teased a concept it would be showing in Los Angeles next month, widely considered to be the C-HR in Scion clothes. Both announcements may mean that the C-HR is following a pattern started by the Scion iM.

In 2014, Scion showed off an “iM Concept” in Los Angeles before taking the wraps off the production version in April 2015 at the New York Auto Show.