Mercedes-Benz has been making improvements to its manufacturing facility near Tuscaloosa, Alabama in anticipation of the introduction of the all-new 2015 C-Class. On December 18, Mercedes held a grand opening ceremony for a new 900,000 square foot parts logistics center at the plant. Mercedes claims the $70 million dollar facility will employ 600 people.
Though the CLA has enough fans to merit a warning about supply shortages until after June of 2014, Mercedes-Benz still knows the C-Class is its bread and butter. As such, the automaker has unveiled their latest and greatest generation of the former “baby Benz” to the world.
Here’s a little secret: ever since the folks at No Longer DaimlerChrysler decided to pervert their previously sensible nomenclature in order to better suit the lowest common denominator of California housewives, the replacement for the 190E has been known within Mercedes-Benz dealerships as the “Cheap-Class”. It’s a particularly common phrase in Service and Parts, but from time to time a salesperson will let it slip as well, although certainly not in front of the customer.
There’s something ungracious about calling a vehicle that sells for a minimum (and as-tested!) price of $36,725 the “Cheap” anything, but from the perspective of its manufacturer the sobriquet is legitimate. Set the Wayback Machine for 1975, and you can find a W115 240D selling for $9500. That’s $38,000 in today’s money, and it got you a German taxi with roll-up windows, no air conditioning, sixty-four horsepower, and M-B Tex seats. The new car offers more — a lot more — for less. So, Cheap-Class it is.
My recent trip to Napa for the VW Intramural League test offered me a chance to kill a couple birds with a single stone. By renting my own transportation, I’d be free to avoid the $100 dinners with various Heffalumps Of The Industry. And by paying an eye-watering $354 for three days including airport tax, I’d be able to review a Mercedes for the B&B. Done and done. To paraphrase Jerry Orbach in Dirty Dancing, let’s see what my money bought.
When this website reported on the death of Michael Hastings, your humble author’s comments regarding the odd nature of the crash wound up everywhere from the front page of the Fox News website to the Facebook pages of various relatives who didn’t notice that I was the author.
There’s now surveillance footage of the crash, which frankly looks more like the Castle Bravo test than a regular car crash. And at least one source has “calculated” an awfully low and suspicious-sounding speed of impact from that footage.
The writing-about-writing crowd is abuzz with discussion about the rather unusual death of Buzzfeed/RollingStone/Gawker writer Michael Hastings. Mr. Hastings, whose name is never mentioned in the press without the immediate mention that he was “the fearless journalist whose reporting brought down the career of General Stanley McChrystal”, died in a single-car accident in Los Angeles yesterday morning. This in and of itself is not unusual, but the circumstances of the crash and its aftermath won’t do anything to quiet the conspiracy theorists who are already claiming that the military-industrial complex found a way to cap the guy.
TTAC readers looking for a more pro-GM news source may want to check out Bloomberg for their next dose of pro-GM news. A story on Cadillac’s revived fortunes contains all kinds of enthusiastic copy and positive quotes, but still manages to bury the lede way down at the bottom of the story.
People form lasting impressions at an early age. This might explain why, among the general population over 35, neither Audi nor BMW can match the mystique of a Mercedes. Even the bottom-of-the-US-range C300 raises eyebrows from people who’ll give an Audi A7 nary a passing glance (and who’d view spending an extra $8,000 for a hatchback as lunacy). But will this continue to be the case with subsequent generations, or will Mercedes follow in the footsteps of Cadillac? A brand is only as strong as its weakest link. Does the C300 justify the cachet attached to its three-pointed star?
Sajeev and Steve,
I have a 2001 Volvo XC wagon, that has about 175 k on it, the car is in pretty good shape, had the tranny replaced before I got it, I have put about 4k in since Jan, the real problem is it gets about 22 MPG with 90% highway, all wheel drive and Turbo=bad gas mileage, I drive about 40,000 miles a year and betwen the gas and the upkeep I am getting killed, hence time for a new car.
Mercedes-Benz continues its long march forward in China. In February, “Benz” (as the locals call the brand here) racked in a 160 percent growth. 7,200 additional Benzes graced China’s roads by end of February.
With more than 15,300 units sold in the first two months of the year, up 155 percent, Mercedes-Benz calls itself the fastest-growing luxury brand in China, Gasgoo reports.
Imports of the S-Class grew by 115 percent in February, cementing China as the world’s biggest S-Class market. The new generation S-Class is extremely popular amongst China’s well-to-do. (Read More…)