The Truth About Cars » buzz package http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Tue, 12 Aug 2014 13:30:54 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » buzz package http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Chrysler 200 “8 Mile Edition” On The Way http://www.thetruthaboutcars.com/2012/10/chrysler-200-8-mile-edition-on-the-way/ http://www.thetruthaboutcars.com/2012/10/chrysler-200-8-mile-edition-on-the-way/#comments Thu, 11 Oct 2012 17:02:13 +0000 http://www.thetruthaboutcars.com/?p=463512 (NSFW Language) Chrysler is launching a series of “buzz cars”, a fancy name for special edition package that will ostensibly maintain consumer interest in their cars as they progress over the model cycle. Bloomberg reports that the first buzz car will harken back to the 8 Mile-themed commercial staring Detroit native Eminem The next phase […]

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Chrysler is launching a series of “buzz cars”, a fancy name for special edition package that will ostensibly maintain consumer interest in their cars as they progress over the model cycle.

Bloomberg reports that the first buzz car will harken back to the 8 Mile-themed commercial staring Detroit native Eminem

The next phase of Chrysler’s “Imported From Detroit” campaign, which debuted with Eminem in a two-minute Super Bowl commercial in 2011, includes an 8 Mile edition of the Chrysler 200 sedan to mark the movie’s 10-year anniversary, said Olivier Francois, the automaker’s chief marketing officer. It’s also introducing a 300 Motown sedan that will be tied to Broadway’s new show “Motown: The Musical” Francois said in an interview.

The “buzz packages” such as the Gucci edition Fiat 500 and the Jeep Wrangler Unlimited Altitude, will help shore up consumer interest in between refreshes and re-designed. The 300 Glacier edition, which is “designed for all weather markets such as Denver” will feature will feature “…an active transfer case and front-axle-disconnect system that allows the car to transition between rear-wheel drive and all- wheel drive without any action by the driver”. Sounds a little like conventional all-wheel drive systems doesn’t it? Perhaps someone caught a bit too much of a buzz…

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