Tag: Buick

By on June 10, 2016

2016 Buick Verano red“An old man turned ninety-eight,
He won the lottery and died the next day” – Alanis Morissette

General Motors’ Buick Verano didn’t make it to 98, but after turning the grand-old age of 5, the entry-level Buick sedan will join a congregation of defunct Buicks in Detroit’s vehicular graveyard. It would seem easy enough for the second-generation Verano to make its way over from China, where Buick is GM’s darling brand. In the interests of products that GM believes will produce higher U.S. volumes with superior margins, namely E-badged crossovers, the Verano’s North American days are over.

It’s not too difficult to understand why. In the United States, Buick reported 45,527 Verano sales in the model’s second full year, 2013. Just two years later, Verano volume in 2015 was down 30 percent from that peak. Buick is on track in 2016 to sell fewer than 27,000 Veranos in America. Sales of Buick’s more popular entry-level model, the Encore subcompact crossover, are up 21 percent this year. Already in 2016, through only five months, Buick has sold 30,330 Encores in the United States.

Yet north of the border, the Verano’s demise is indeed ironic. Just days before Automotive News revealed that GM would end the Verano’s North American run with an abbreviated 2017 model year, GM Canada revealed that Verano sales had risen to an all-time high in April. (Read More…)

By on June 8, 2016

2016 Buick Envision Front 3/4

Yesterday, we reported that the 2016 Buick Envision crossover, already on sale in the U.S. and Canada, arrived with no marketing to herald its appearance.

That may be true for the early sales period, but with more Envisions now arriving on lots, Buick says the automaker has a slow advertising ramp-up planned for the new model. (Read More…)

By on June 7, 2016

2016 Buick Envision

Raise your hands if you’ve seen a Buick Envision, or even heard someone mention it?

The Chinese-built crossover is now on sale in the U.S., but you’d be forgiven for not knowing that. Due to a case of odd timing, the model will see a short (and expensive) 2016 model year before all trim lines go on sale this fall as a 2017 model.

With no advertising to be found, it seems General Motors figured “Nah, we’ll tell them about it later.” (Read More…)

By on June 6, 2016

1985 Buick Riviera in Colorado Junkyard, LH front view - ©2016 Murilee Martin - The Truth About Cars

In 1979, the Riviera moved onto the front-wheel-drive Toronado/Eldorado platform, continuing the tradition of rococo Riviera personal luxury coupes that started back in 1963. This version of the Riviera was built through the 1985 model year, so we’re looking at the very last year of the V8 Riviera in this weathered Denver car. (Read More…)

By on May 26, 2016

2013 Buick Verano Turbo, Exterior, Front, Picture Courtsy of Alex L. Dykes

It’s official. The little sedan that carried the entry-level luxury flag for Buick has fallen in battle.

Its assailant? The crossover, and changing consumer preferences.

General Motors sent a memo to Canadian dealers today stating the compact Verano sedan will cease production at the Orion Assembly plant in Michigan on Oct. 2016, according to a report in The Globe and Mail.

(Read More…)

By on May 24, 2016

1965 Buick Riviera

The first name that comes to mind when anyone says “Buick two-door” could make a comeback.

General Motors wants to use the storied Riviera nameplate on a future vehicle, and it now has the trademark application to prove it, GM Authority reports. (Read More…)

By on May 19, 2016

2016 Buick Enclave

On the heels of a stop sale order and subsequent rush to reprint Monroney stickers with correct EPA fuel economy ratings, General Motors is working on a plan to compensate buyers of the 2016 Chevrolet Traverse, GMC Acadia and Buick Enclave.

Seeking to smooth any ruffled feathers, GM expects to announce a plan to dealers and customers within the next seven days, according to Automotive News.

That assurance isn’t enough to placate some owners of the full-size crossover, as GM was slapped with a prospective class-action lawsuit on Tuesday. (Read More…)

By on May 10, 2016

2016 Buick Verano Turbo

The Verano, Buick’s four-year-old entry-level sedan based on the previous-generation Chevrolet Cruze, will join the Century, LeSabre, Park Avenue, Reatta, Riviera, Roadmaster, Skylark, and numerous other cars in Buick’s mass grave at the end of the 2017 model year (hopefully far, far away from Harley Earl’s resting place).

Automotive News reported yesterday that its GM sources say the Verano, while living on in China, won’t be renewed on this side of the Pacific. Verano volume tumbled 30 percent between its U.S. sales peak in 2013, the Verano’s second full year, and 2015. Buick is now generating nearly six in ten U.S. sales with just two crossovers, while the brand’s four car nameplates combined for a 3-percent drop during the first four months of 2016. That’s before Buick adds the Envision to the middle of its crossover lineup and before Buick kills off the entry-level car that generates more than one-third of the brand’s passenger car volume.

So, if it’s not too impertinent to ask, not too morbid or irreverent to inquire, how long before Buick discontinues its whole North American car division in a quest to become America’s crossover-ized answer to Land Rover? (Read More…)

By on May 9, 2016

2015 Buick Verano Turbo

Buick is poised to take the Verano behind the barn and vacate the compact car market in North America, according to sources familiar with the automaker’s plans.

The Verano’s dwindling sales share and the popularity of the automaker’s crossovers and SUVs is behind the decision to phase out the entry-level luxury compact, Automotive News reports. (Read More…)

By on April 25, 2016

2016 Buick Cascada Front 3/4 Top Down, Image: © 2016 Jeff Jablansky/The Truth About Cars

After years of covering the automotive industry, I’m still amused by the enormous gulf between auto enthusiasts and “real people.” (I’m talking to you, B&B!) We get excited when Honda decides to offer a manual transmission in the V6 Accord, despite the tens of buyers who will come running for it, or General Motors’ confidence to sell the Chevrolet SS here at all. “Real people” like it when there’s a less expensive way to get into a BMW M product, as well as the ability to go into a showroom and walk out the same day with the same nameplate they know and trust.

A great example of this chasm/schism is the Buick Cascada. Here’s how we imagine the reaction of each affinity group:

Auto enthusiasts/press: “Buick’s decided to rebadge an aging Opel and try to pass it off in the United States as The New Thing in the segment abandoned by the Volkswagen Eos and Chrysler 200 convertible?”

Real people: “There’s a convertible Buick now?”

(Read More…)

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