The Geneva Auto Show gave us our first look at the Opel Cascada, aka the future Buick Verano Convertible. The Cascada is a four-seat, front-drive convertible in the vein of the Audi A5, the kind of car enthusiasts turn their noses up at, but regular consumers tend to gravitate towards. Besides, something has to compete with the Chrysler 200 Convertible.
Tag: buick verano
The popular wisdom among folks in the auto-biz of my generation (1970s) is that Buick only exists because of China. Why didn’t GM kill Buick in America and keep it in China? The answer is obvious: you can’t sell your brand on its “Americanness” if it isn’t also sold in America to Americans. Buick then is a brand hunting for a mission. It’s also a brand hunting for fresh customers that don’t remember the Century and Skylark, two abominations firmly burnt into my mind. In attempt to solve these problems Buick has ditched their badge-engineering mantra and is rolling out new products targeted at folks from the 80s and 90s. Forced induction and a manual transmission aren’t new to Buick, but the possibility of a desirable small sedan from the triple-shield is earth shattering. Have they managed it? GM tossed us a set of keys to find out.
Acura’s ILX is 2/3rds of the way to hitting its 30,000 unit annual sales target, and the brand is hoping that the discontinuation of the base car’s 2.0L engine will help kickstart sales.
The introduction of the Buick Verano Turbo is right around the corner, and that could spell doom for the Buick Regal, which has seen sales plunge by 37 percent this year.
A software glitch in the OnStar system caused GM to halt sales of certain models, including the brand-new Cadillac ATS.
During the short life of the Chevrolet Cobalt SS, the car unfairly became the butt of jokes for my friends and me. Even though we all knew that it was capable of laying waste to whatever we were driving at the time, it was hard not to mock the seemingly endless yellow examples, driven by an anabolic-addled young construction worker, with his right hand at 12 o’clock, and a bumper sticker professing ancestry from one of the PIGS.
What is a Buick? Having saved the brand, GM must now figure out what to do with it. Traditionally Buick occupied the middle ground between Chevrolet and Cadillac, originally closer to the latter but from the 1970s onwards dangerously close to the former, which had expanded upwards in lockstep with archrival Ford. Aesthetically, Buicks have been the yin to Cadillac’s yang, curvier, less aggressive, and potentially more appealing to women. (Or metrosexuals? Did women ever drive a significant number of Rivs and Park Avenues?) Logically, there ought to be a position within this position for a compact car. Some people want a softly styled, upscale car, but don’t need a large car. But successfully fielding a car in this position has been tricky. The Lexus HS finds only a couple hundred takers each month. Jaguar abandoned the segment a few years ago, and Volvo quit it more recently. So does the Buick Verano stand a chance?