“An old man turned ninety-eight,
He won the lottery and died the next day” – Alanis Morissette
General Motors’ Buick Verano didn’t make it to 98, but after turning the grand-old age of 5, the entry-level Buick sedan will join a congregation of defunct Buicks in Detroit’s vehicular graveyard. It would seem easy enough for the second-generation Verano to make its way over from China, where Buick is GM’s darling brand. In the interests of products that GM believes will produce higher U.S. volumes with superior margins, namely E-badged crossovers, the Verano’s North American days are over.
It’s not too difficult to understand why. In the United States, Buick reported 45,527 Verano sales in the model’s second full year, 2013. Just two years later, Verano volume in 2015 was down 30 percent from that peak. Buick is on track in 2016 to sell fewer than 27,000 Veranos in America. Sales of Buick’s more popular entry-level model, the Encore subcompact crossover, are up 21 percent this year. Already in 2016, through only five months, Buick has sold 30,330 Encores in the United States.
Yet north of the border, the Verano’s demise is indeed ironic. Just days before Automotive News revealed that GM would end the Verano’s North American run with an abbreviated 2017 model year, GM Canada revealed that Verano sales had risen to an all-time high in April. (Read More…)