By on November 19, 2009

China is the perfect place to think about the future shape of mobility. It’s my job here to push my staff to push the envelope and think about the global automotive future from Beijing

Mercedes designer Olivier Boulay, explains his inspiration migration from Japan’s chauffeur-car culture to the streets of Beijing. The Wall Street Journal puts the cliches about China’s role in the world of automotive design, pointing out that (among other things) for every Geely GE, there’s a Buick Invicta.  Not only are Chinese designers affecting Western brands, other Western brands like Mercedes are transferring design staff to China to seek out inspiration in the world’s new largest car market. And developing styling to Chinese tastes is about more than gaining market share there. China’s seemingly contradictory love affairs with conspicuous consumption and electric vehicles (mostly bicycles) represent a heady fusion of luxury and futuretech, a combination that already defines the marketing of many Western luxury car brands. As these trends develop, and as the Chinese market grows, auto design will increasingly be shaped by and in the Middle Kingdom.

Recent Comments

  • Shockrave Flash Has Crashed: I predict that there will be an open sourced small car in our future. The development...
  • TMA1: It’s sounds like you’re driving a compact Mazda. A compact Verano or Golf would resolve all the...
  • Jack Denver: Forgive me, but this is kind of a dumb question. In our own minds, we DESERVE a lot of stuff. I DESERVE...
  • Big Al From 'Murica: And nt like they don’t have the capacity on the Titan line for another variant.
  • Big Al From 'Murica: Im not arguing the chicken tax…I am simply stating that in the case of the X class it...

New Car Research

Get a Free Dealer Quote

Staff