“Buick revealed its Cascada convertible, an elegant four-seater that will go on sale in the USA in the first quarter of 2016. This marks another example of the two brands’ successful collaboration, which already includes the jointly-developed Buick Encore and Opel Mokka, the Buick Verano and Opel Astra notchback as well as the Buick Regal and Opel Insignia,” proclaimed Opel in January 2016, just ahead of the Cascada’s reveal in Detroit.
One paragraph. Four products that intrinsically link Opel and Buick.
It’s no surprise, then, that General Motors’ possible sale of Opel to Peugeot has those in and out of the RenCen wondering: What of Buick?
Front-wheel-drive, soft top, four-cylinder engine, hefty curb weight— the ideal car for the Enterprise Rent-A-Car lot at Miami International Airport?
On sale since January, the Buick Cascada has attracted 6,154 individual U.S. buyers over the last ten months.
According to Buick, General Motors has only seen three Cascadas make their way into fleet use, for a total of 6,157 Cascada sales through the end of October. (Read More…)
Michael Phelps has won more gold medals in the pool at the last four Summer Olympics than the whole Team Canada claimed, across all events, in the last seven.
Despite currently producing more total medals per capita than the American team in Rio, we Canadians can be found suffering from an inferiority complex. And yes, per capita medal counts are the kinds of statistics you can expect from the citizens of a nation that suffer from an inferiority complex.
It doesn’t help that Canada’s new vehicle market, one-ninth the size of the U.S. market, is deemed too small to benefit from one of the planet’s best sports sedan values, the Chevrolet SS.
Yet the Chevrolet SS is by no means the only new vehicle on sale in the United States that doesn’t cross the border. (Read More…)
After years of covering the automotive industry, I’m still amused by the enormous gulf between auto enthusiasts and “real people.” (I’m talking to you, B&B!) We get excited when Honda decides to offer a manual transmission in the V6 Accord, despite the tens of buyers who will come running for it, or General Motors’ confidence to sell the Chevrolet SS here at all. “Real people” like it when there’s a less expensive way to get into a BMW M product, as well as the ability to go into a showroom and walk out the same day with the same nameplate they know and trust.
A great example of this chasm/schism is the Buick Cascada. Here’s how we imagine the reaction of each affinity group:
Auto enthusiasts/press: “Buick’s decided to rebadge an aging Opel and try to pass it off in the United States as The New Thing in the segment abandoned by the Volkswagen Eos and Chrysler 200 convertible?”
Real people: “There’s a convertible Buick now?”
So far, you’ve nominated 156 separate vehicles for TTAC’s 2016 Ten Best Award — including a cornucopia of models that shouldn’t be nominated. (Reading comprehension, people!)
Here are some insights into the Best & Brightest hive mind.