Tag: Brilliance

By on March 5, 2013

Let’s say you want a Fünfer BMW, but you are experiencing cash flow issues.
Mei wen ti
, no problem if you are in China. Creative and innovative Chinese companies are here to help.
Here is how it works:

(Read More…)

By on February 22, 2013

Max Warburton and his team. Warburton, of Bernstein Research, assembled a team to interview over 40 auto executives in China (both Chinese and foreign-born) and even bought two Chinese vehicles from Geely and Great Wall. Warburton had them shipped to Europe, where they were taken to a test track, driven extensively and then taken apart by engineers and automotive consultants. And it was far from pretty.

(Read More…)

By on May 9, 2011

BMW can’t make cars fast enough in China. Chinese customers must suffer through interminably long delivery times for their imported Siebener. To solve this problem, BMW is building a second production plant in China together with its joint venture partner Brilliance, to be opened in 2012. The plant is already too small. (Read More…)

By on April 19, 2011

Remember the Brilliance A3 SUV that the German press called “a brazen BMW X1 rip-off, with inspirations from Audi?” After BMW spokesman Frank Strebe said that the matter would be taken up with their joint venture partner Brilliance, Strebe had said: “Maybe the vehicle won’t be at the show.” (Read More…)

By on April 7, 2011

If you are a respectable auto manufacturer, better don’t show up at the Shanghai Auto Show (open to the public on April 21) without an EV or at least a hybrid. Not that there is a huge demand. Despite lavish subsidies (in Beijing, I could collect $9,000 from the government for driving an EV, an amount the city will supposedly double – a moot point if I don’t get lucky in the license plate lottery), where was I, despite lavish subsidies, the take rate in China remains minuscule.

Wharton says that ”EV sales today account for only 0.06% of all vehicle sales in China.” Hybrids? Google leaves us in the dark. This does not discourage consultants from McKinsey on down from promising that China will be a bonanza for new energy vehicles. On top of that, the government wants it. One of the many companies to show up with a green car in Shanghai is BMW. (Read More…)

By on April 1, 2011

Like most manufacturers, BMW is getting ready for the pilgrimage to Shanghai, where the Shanghai Motor Show will open its doors to the press on April 19, and to the public on April 21. Some at BMW go with mixed feelings. There will be some delicate discussions between BMW brass and their Chinese joint venture partner Brilliance. The reason: At Asia’s and possibly the world’s most important auto show, Brilliance will show their A3 SUV. Germany’s Auto Bild calls it “a brazen BMW X1 rip-off, with inspirations from Audi.”

The matter becomes even more touchy as BMW plans to produce the X1 in China with a launch date in 2012. It will be built by BMW’s Chinese joint venture with Brilliance. (Read More…)

By on September 20, 2010

Are you a top talent in the international auto market? Looking for a job? Why not give Brilliance a call? They are looking for 70 top talents globally, Gasgoo reports. Ever since Brilliance’s former General Manager Liu Zhigang and several other executives deserted to Huaitai Auto, there have been major openings at Brilliance. Qi Yumin, President of Brilliance Auto said that these positions will be filled. (Read More…)

By on May 22, 2010


In January, the Chinese government had warned its (mostly government-owned) car companies to go easy on capacity expansion. Car sales in China were expected to show more sedate numbers than last year’s torrid growth rate of 45 percent. Sales did not follow government orders. In the first four months of 2010, Chinese car sales grew 60.51 percent. Now finally, the government can say “we told you so.” China’s car dealers sit on a mountain of unsold cars. (Read More…)

By on May 13, 2010

Those Chinese sure are tenacious. After European Brilliance importer HSO went bankrupt last November, after Brilliance wrote a whopping loss for 2009 while the Chinese market went through the roof, after Brilliance announced that they had stopped all exports to Europe (there wasn’t much to stop,) one would have thought that China’s Brilliance thoroughly had it with exporting to Europe or any of the first world countries. But no … (Read More…)

By on April 29, 2010

We knew Brilliance’s plan to export 158,000 sedans to Europe had taken a bit of a beating when the Chinese automaker’s European export partner folded back in November. Even before then, the ADAC’s now-infamous crash tests of Briliance’s BS6 and BS4 seemed likely to doom the brand’s early attempt at the European market. And now, according to Reuters, it’s official. Brilliance execs admit:

We have stopped exports to Europe. For now, we have no timetable for resuming the business

(Read More…)

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