The Truth About Cars » Brian Sweeney http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Mon, 14 Apr 2014 16:57:32 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Brian Sweeney http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Dealers Uneasy About Turnover At GM’s Sales & Marketing Team http://www.thetruthaboutcars.com/2014/02/dealers-uneasy-about-turnover-at-gms-sales-marketing-team/ http://www.thetruthaboutcars.com/2014/02/dealers-uneasy-about-turnover-at-gms-sales-marketing-team/#comments Tue, 11 Feb 2014 11:30:34 +0000 http://www.thetruthaboutcars.com/?p=739065 download (1)

Duncan Aldred, Brian Sweeney and Don Johnson.

As inventories of unsold cars surge past 100 days’ supply, GM has shuffled its sales and marketing organizations in an attempt to move some of that bloated inventory. Last week, GM moved Buick-GMC sales chief Brian Sweeney, 46, to the top sales post at Chevrolet, taking over for the retiring Don Johnson. Sweeney’s replacement will be Duncan Aldred, 43, who most recently has been running GM’s British brand, Vauxhall. Both executives will will report to new U.S. sales chief Steve Hill, 53.

Automotive News is reporting that the continued changes in personnel at GM’s sales and marketing divisions has been a source of frustration for dealers and ad agency executives in recent years. Some dealers feel that what they see as GM’s strongest product lineup in generations is being compromised by chaos in the marketing team responsible for promoting those new products.

“The changes can be a distraction. It makes it hard for dealers to buy into the go-to-market strategy,” said the unidentified owner of a Chevrolet dealership and a Buick-GMC store out West who spoke to Automotive News.

When he takes the job, Sweeney will be Chevy’s fifth U.S. sales chief in less than five years. Cadillac has had four sales chiefs during that period.

Paul Edwards took over U.S. marketing for Chevy only last month, appointed by the brand’s global marketing chief, Tim Mahoney, who himself has been on the job for just 10 months. Cadillac’s global marketing boss, Uwe Ellinghaus, 44, started in that position last month.

 

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New Buick-GMC Chief Reveals Acadia Denali http://www.thetruthaboutcars.com/2009/12/new-buick-gmc/ http://www.thetruthaboutcars.com/2009/12/new-buick-gmc/#comments Thu, 17 Dec 2009 17:31:50 +0000 http://www.thetruthaboutcars.com/?p=339483 Speaking of upscale...

GM announced today that Buick-GMC sales manager Brian Sweeney has been promoted to the top spot at Buick-GMC after his predecessor Michael Richards left the position after nine days on the job. According to the Detroit News, Sweeney began his GM career at GMC in 1990 and has served as vice president of sales at Saab Cars USA and sales manager of GM’s north-central region.

Sweeney’s appointment was announced just in time for him to unveil GMC’s latest attempt at upscale profit-squeezing: the Acadia Denali. Pricing has not been released, but according to DetN, the Denali version gets

20-inch wheels, dual-chrome exhaust, body-colored fascia, wood-trim steering wheel and honeycomb grill.

Any guesses as to how much they’ll charge for these sweet nothings? Top-spec, non-Denali Acadias currently start at about $43,000 before incentives, almost exactly the same as a top-spec Buick Enclave. Loading either model with all options carries either to just over $51,000. Presumably the Denali model also has even more chrome on the window surrounds than other versions, adding to its upscale image and inflated price. But when will Buick get a luxury sub-brand?

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