Tag: Brazil

By on March 20, 2015

Lula Inauguração

And then came the 90s.

With democracy finally back, a new Constitution, and new economic ideas and policies forcing the market open, the slow pace of the 80s suddenly gave way to much friskier times. General Motors was the first to make use of the opportunities, they would import systems and brought on the best Opel had to offer. The Corsa was launched and soon had long waiting lists and people paying over list price. It followed Fiat’s plan, a small car with lots of color and accessory options. Two door and four doors. Soon, sedan, station wagon and a pickup version. All highly successful, all putting pressure on the Gol and derivatives. (Read More…)

By on March 19, 2015

JK Fusca

There are a couple of things that mark Brazilians of all stripes. Football (the “real” world type) is surely one. There are many others. “Feijoada” is something almost every Brazilian loves, and the “caipirinha” drink has been a constant forever. However, things change. Brazilians now drink more beer than “cachaça” that is the basis for caipirinha and the city of São Paulo boast more sushi bars than Tokyo and eats more pizza than Rome, Milan and Turin combined.

(Read More…)

By on March 7, 2015

corcel5

As I pulled into the gas station last week, I faced a decision. Regular gasoline was on sale for R$3,199 a liter, while ethanol (or “álcool” as we old timers insist on calling it) was R$2,299. That meant the sugarcane derived fuel was 71.8% of the price of gasoline. Bearing in mind that gasoline in Brazil is actually E25 and will soon be E27, the rule of thumb is that if the price of ethanol is 70% that of gasoline, it compensates to pump it in spite of the mileage drop.

(Read More…)

By on February 19, 2015

20150117_120108

Walking up to the pearl white, Japanese-Brazilian, new Nissan March, I smile. Can’t help it. It looks so cute. Especially in this top-of-the-line version all prettied up, with the bigger (and good-looking) wheels and its funky design that though more grown up than before, is still playful. Plastichrome abounds and can be found in the front, sides and back. I instantly warm up to it, I want to like it.

(Read More…)

By on January 27, 2015

unnamed

How much is first place worth? How much difference would it make to you as an automaker to see a decades old tradition die? How much would you do to try to keep first place and how much would it hurt to see it all go away?

(Read More…)

By on January 23, 2015

 

A Captiva audience?

Aside from the car-less world of cruise/train travel, my post-CCS Design vacations involve seeing an American on the road only to feel their styling and (more importantly) proportioning are sleeker and prettier. Douchey perhaps, but it’s my benign contribution to American Exceptionalism.

Even if this “proper” Chevy is a German Opel (sold alongside many a Korean Daewoo) introduced in Frankfurt as the Antara GTC.  Harley Earl may spin in his perfectly-proportioned grave…but I digress. (Read More…)

By on January 15, 2015

 

1

This was my first vacation in, like, ever. And it was supposed to be a break from cars. No driving, wrenching, writing, photographing!  Stop looking at that Ford Versailles, don’t take a photo of that Renault, because car design is no vacation in such a beautiful place…right?

And then “my” Ford Ranger found me in Leblon. Oh, for the love of why did I walk down this street I can’t believe that stupid truck followed me from…

(Read More…)

By on December 31, 2014

Fiat-Palio-Way-01-560x373-450x299

As I sit here and ponder on the year gone by, quite a few salient facts spring to mind. In fact just-auto.com has just written a little ditty that offers some numbers that confirm my observations offered to TTAC readers first. The highlight of the auto year in Brazil is no doubt, the emergence of the New Brazilian Consumer.

(Read More…)

By on November 26, 2014

20141125_124218

Youthful exuberance or nihilism? Urban despair or boredom? Lack of repression and punishment or the inevitable result of the marked differences in income and social-economic status in Brazil? All these questions sprang into my mind as I walked back to the car and saw it there, its back hatch window violated by a brick.

(Read More…)

By on November 7, 2014

Toyota_Etios_top_left_front

The Sao Paulo Auto Salon has just wrapped up, and auto makers had the chance to show off their wares for Brazil, and the broader South American market. While the economy may have slowed in Brazil, OEMs have

(Read More…)

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Cameron Aubernon, United States
  • J Emerson, United States