Tag: Brazil

By on September 10, 2014

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João Paulo de Oliveira found it hard to find another job after he was fired by Rapistan, a Michigan-based conveyor belt maker, in 1980. He was detained or arrested another five times until the Brazilian military dictatorship, that had successfully realized a coup d’état in 1964, and returned power to civilians in 1985. Oliveira claims that no other company would hire him after he lost his job, and hge was constantly threatened by police. His crime? Being a union member at a time the military considered strikes as subversive communist movements.

Oliveira declares that he and many other union members suspected that private companies, including many auto makers collaborated with the state’s repressive forces. Apparently, his suspicions have been borne out.

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By on September 5, 2014

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The Senate of Brazil has just approved the law permitting that an additional 2.5% of anhydrous ethanol be put into what is sold as gasoline in this country. After an increase in 2013 from the previous 20% limit to 25, now cars will have to adjust to the new limit of 27.5%. Now, gasoline cars, made to run on fuels with much less ethanol content, will now have to perform with as much as 30% of ethanol in their fuel.

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By on August 26, 2014

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The Ford Ka was born as a provocateur with a challenging design and hints of refinement that solidified the idea that cars are not sold by the pound. Highly successful in Europe, this recipe proved less so in the rest of the world, particularly Latin America were the car was relentlessly cheapened out over its career and became irrevocably divorced from the European car in its second generation. Now, designed and developed by Ford Brazil (with some help from the European unit), the Ka, in its third generation, sets out from the tropics in its eventual quest to become an integral part of the One Ford strategy (sales in Europe, from a UK beachhead, should commence in the fall of 2015).

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By on August 14, 2014

2015 Ka

Last week, Ford do Brasil unveiled the new Ka and Ka+, set to be built and sold (almost) worldwide in short order.

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By on June 3, 2014

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The accepted hagiography of the Ford empire involves the firesale of all of Ford’s various brands in the aftermath of the financial crisis, with only the Blue Oval and the Lincoln Motor Company sticking around for the ride. But that’s not quite accurate.

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By on May 14, 2014

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As I mentioned in my recent analysis of FCA’s plans for Brazil, Fiat is chugging along at almost full capacity and doesn’t really need new cars to compete here. However, that doesn’t mean they will quit fiddling with their product line. Behold the latest and greatest in South America: Fiat’s adventurous new Palio Fire Way!

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By on May 9, 2014

FiatBrazil

After all was said and done and the dust settled on FCA’s presentation of future plans to investors a couple of days ago, many of us were still left wondering – what does FCA really have in store for Brazil? We all know what the “F” in FCA stands for and there’s a reason why it comes before the “C”. Part of that is the success Fiat has enjoyed in Brazil – which was heavily emphasized in the Fiat brand presentation. Brazil is a good indicator for Fiat’s plans in the Latin American market, and the rest of the globe.

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By on January 28, 2014

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According to this Brazilian site, this is the list of the 10 most sold cars in the history of Brazil. Some of them are just for us, while others have been sold in other countries, even in the First World, even if under a different brand, or a different company altogether. Do you think you have a clue? Don’t worry if you don’t, even I was surprised by some.

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By on January 27, 2014

newkafront

The rumors have it that the new Ford Ka will be on sale as of March this year. Production of the old Ka has come to a close as the Zetec Rocam engines have also been terminated (and thus the old Brazil-market Fiesta is probably dead as well). At launch, the new Ka will come exclusively with a 1.5 Sigma engine and a 1.0, three cylinder, EcoBoost-based engine. Rumors have it that it will be the most powerful 1.0 engine in Brazil and will thus have to provide around 82 ponies.

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By on January 2, 2014

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2014 may only be a day old, but it’s already shaping up to be a rough year for Hyundai and Kia as they prepare to increase global sales by just 4 percent this year, the lowest and bleakest forecast for the Korean duo since 2003.

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