Tag: Brazil

By on January 27, 2015

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How much is first place worth? How much difference would it make to you as an automaker to see a decades old tradition die? How much would you do to try to keep first place and how much would it hurt to see it all go away?

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By on January 23, 2015

 

A Captiva audience?

Aside from the car-less world of cruise/train travel, my post-CCS Design vacations involve seeing an American on the road only to feel their styling and (more importantly) proportioning are sleeker and prettier. Douchey perhaps, but it’s my benign contribution to American Exceptionalism.

Even if this “proper” Chevy is a German Opel (sold alongside many a Korean Daewoo) introduced in Frankfurt as the Antara GTC.  Harley Earl may spin in his perfectly-proportioned grave…but I digress. (Read More…)

By on January 15, 2015

 

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This was my first vacation in, like, ever. And it was supposed to be a break from cars. No driving, wrenching, writing, photographing!  Stop looking at that Ford Versailles, don’t take a photo of that Renault, because car design is no vacation in such a beautiful place…right?

And then “my” Ford Ranger found me in Leblon. Oh, for the love of why did I walk down this street I can’t believe that stupid truck followed me from…

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By on December 31, 2014

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As I sit here and ponder on the year gone by, quite a few salient facts spring to mind. In fact just-auto.com has just written a little ditty that offers some numbers that confirm my observations offered to TTAC readers first. The highlight of the auto year in Brazil is no doubt, the emergence of the New Brazilian Consumer.

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By on November 26, 2014

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Youthful exuberance or nihilism? Urban despair or boredom? Lack of repression and punishment or the inevitable result of the marked differences in income and social-economic status in Brazil? All these questions sprang into my mind as I walked back to the car and saw it there, its back hatch window violated by a brick.

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By on November 7, 2014

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The Sao Paulo Auto Salon has just wrapped up, and auto makers had the chance to show off their wares for Brazil, and the broader South American market. While the economy may have slowed in Brazil, OEMs have

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By on October 30, 2014

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It’s pretty amazing how the world spins and moves forward yet people refuse to budge. Fiat consistently scores in or near the top of Euro reliability rankings, besting most if not all of the mainstream Euro makers as well as other competitors from other continents who, somehow, are given a pass in this area. It does likewise in South America. In terms of “fix-ability” it is among the most appreciated, being its corporate policy to share information with mechanics quite openly about its cars’ needs and selling every small bit as a separate part so that people need only change what needs changing, saving its customers money .

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By on October 21, 2014

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The United Auto Workers may soon need to add another transplant to convert as part of its Southern strategy: Jaguar Land Rover is considering setting up shop in the Southeastern United States as part of its global expansion plans.

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By on October 16, 2014

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With an expected attendance of over 750,000 visitors, the biannual São Paulo Auto Salon opens its doors to the public on October 30th and will go on for 11 days. By far the largest of this kind of fair in Latin America, the organization of the show ambitions to turn it into one of the five largest in the world and make it the world’s premier compact car launch platform. In 2012, only with Brazilian tourists going to see the show in the city of São Paulo, that city grossed over R$250 million. This year, expectations are that tourism, and all other businesses involved, will make 30 percent more than they did at the last one.

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By on October 10, 2014

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In my recent reviews of entry-level cars in Brazil (VW up! and Fiat Uno), I spoke of how these new cars are adding technology to confront newer cars sold in the category immediately above, that of the midlevel compact (Ford Ka). Entry-level car participation in the market is under such pressure, that there are few launches aimed directly at that segment, while the midlevel compact has received a plethora of novelties.

(Read More…)

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