The Truth About Cars » brand equity http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Wed, 04 May 2016 14:30:15 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 Piston Slap: Modern Sleeper, Future Classic? http://www.thetruthaboutcars.com/2012/12/piston-slap-modern-sleeper-future-classic/ http://www.thetruthaboutcars.com/2012/12/piston-slap-modern-sleeper-future-classic/#comments Tue, 25 Dec 2012 11:46:53 +0000 http://www.thetruthaboutcars.com/?p=471473 TTAC Commentator Halftruth writes: Hey Sajeev, While watching the Mecum auto auctions recently, a beautiful Plymouth GTX came thru on the auction block. It got me thinking about the rash of brand-icide we’ve seen these past ten or so years. As they pass, others come in. So my question is, are the newbies up to the […]

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TTAC Commentator Halftruth writes: Hey Sajeev, While watching the Mecum auto auctions recently, a beautiful Plymouth GTX came thru on the auction block. It got me thinking about the rash of brand-icide we’ve seen these past ten or so years. As they pass, others come in. So my question is, are the newbies up to the […]

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100 Best Global Brands List Is Sweet And Sour For Toyota. http://www.thetruthaboutcars.com/2010/09/100-best-global-brands-list-is-sweet-and-sour-for-toyota/ http://www.thetruthaboutcars.com/2010/09/100-best-global-brands-list-is-sweet-and-sour-for-toyota/#comments Fri, 17 Sep 2010 18:27:58 +0000 http://www.thetruthaboutcars.com/?p=366019 Despite rising global sales and recording good profits ( Ray LaHood’s best attempts just aren’t good enough), the bad news keeps coming in for Toyota. Recently, Toyota lost a preliminary hearing that ruled they hid safety evidence (I think it’s safe to say that Dimitrios Biller is off Toyota’s Christmas card list). Now their brand has taken an […]

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Despite rising global sales and recording good profits ( Ray LaHood’s best attempts just aren’t good enough), the bad news keeps coming in for Toyota. Recently, Toyota lost a preliminary hearing that ruled they hid safety evidence (I think it’s safe to say that Dimitrios Biller is off Toyota’s Christmas card list). Now their brand has taken an […]

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Brazil: VW And GM Squander Brand Equity http://www.thetruthaboutcars.com/2010/09/brazil-vw-and-gm-squander-brand-equity/ http://www.thetruthaboutcars.com/2010/09/brazil-vw-and-gm-squander-brand-equity/#comments Mon, 13 Sep 2010 15:33:34 +0000 http://www.thetruthaboutcars.com/?p=365529 Wolfsburg must be fuming. Among all the good news coming in from all corners of the earth, there’s a market that insists on being the proverbial thorn in their side. That’d be my little ole Brazil, which is, en passant, the world’s fourth largest. And it’s a market where Volkswagen has been nearly forever. Well-known […]

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Wolfsburg must be fuming. Among all the good news coming in from all corners of the earth, there’s a market that insists on being the proverbial thorn in their side. That’d be my little ole Brazil, which is, en passant, the world’s fourth largest. And it’s a market where Volkswagen has been nearly forever. Well-known […]

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