Honda Announces End Of Boredom

Honda had been, on these pages and elsewhere, accused of perpetrating vehicular boredom. At the Tokyo Motor Show, Honda even admitted its sins: “Frankly speaking we think that in the past few years the cars have been a bit boring,” creative director of Honda’s styling design development division Yoshinori Asahi told the Sidney Morning Herald.

A remorseful Honda president Takanobu Ito now tells The Nikkei [sub] that the criticism was warranted and that things will change. First, however, Ito denies responsibility for the flagrant boredom, using the trite and true “I just followed orders” defense:

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  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.
  • Formula m Same as Ford, withholding billions in development because they want to rearrange the furniture.
  • EV-Guy I would care more about the Detroit downtown core. Who else would possibly be able to occupy this space? GM bought this complex - correct? If they can't fill it, how do they find tenants that can? Is the plan to just tear it down and sell to developers?