Now that I’m done reviewing Bob Lutz’s new book, I’m going to give a copy away, just like we do with all the accumulated swag over at TTAC Towers. There may or may not be some greasy fingerprints sustained during an attempt to read this book while eating a grilled cheese sandwich. But the price is right. If you want it, all you have to do is give me the most compelling reason why you deserve it. Email your answers to editors at ttac dot com. Contest closes one week from today.
Last week, I polled TTAC readers on essential reading related to the car industry. Since most of the books are old, and don’t merit a formal review, I figured that opening the floor to discussion would better serve the readers, and myself, with regards to thinking about the book and the lessons contained within.
It’s that time of year, with the clock ticking on your shopping for Hanukkah/Christmas/Kwanzaa and the ease of buying books online makes them such low-hassle gifts. You want to give that special car-freak on your gift list a nice coffee-table book, but everybody’s coffee table seems to be creaking beneath the weight of books full of photos of gleaming classic/exotic cars. Boring! The solution: this book full of photos of abandoned cars! (Read More…)
Garth Stein is a better driver than you. Really. In 2003, he won the SCCA Northwest points championship in his Spec Miata before a crash while driving in the rain, no less, ended those Senna dreams. The novel that sprang from those experiences is a lot like his little Miata: a bit cutesy on the outside but equipped with such a perfect balance of heart and engineering that you can’t help but go back for more. Maybe that’s why it’s been on the New York Times best-seller list for over 120 weeks and Patrick Dempsey, more race car driver than actor now, has picked it up for the big screen.
Never assume that press accounts of what’s going on inside the auto companies resembles what’s actually going on. For my Ph.D. thesis, I inhabited General Motors’s product development organization much like an anthropologist might inhabit a Third World village. What I observed during my year-and-a-half on the inside bore virtually no resemblance to what I read in the automotive press. Journalists aren’t inside the companies, have contact with select high-level insiders, and tend to print the PR-approved accounts these insiders provide. These accounts reflect how senior executives want outsiders to think the organization operates and performs much more than how it actually does. To the extent journalists know the reality—and few do any digging—they rarely print it. So I’ve refrained from even guessing at what’s been going on inside GM. Instead, I’ve been hoping that some insider would write an insightful account of the eventful past 10 to 15 years. None have, until ex-vice chairman Bob Lutz’s new book, Car Guys vs. Bean Counters: the Battle for the Soul of American Business. Lutz has a reputation for speaking his mind and straight shooting. What does his book tell us about what really went on inside GM?