General Motors’ luxury division isn’t content with brewing coffee and showing off fashionable new threads at its new SoHo space — it also wants you to drive its cars.
Book by Cadillac, a monthly subscription lease service that launched one month ago, aims to get more people in the metal to the tune of $1,500 a month — and 24/7 Wall St. is already calling it a “major flop.”
According to the self-described “financial news and opinion” website, “[Uwe] Ellinghaus [Cadillac’s chief marketing officer] in particular has to be humiliated,” as there aren’t enough subscriptions available to supply the demand.
Say what now?
It’s that time of year, with the clock ticking on your shopping for Hanukkah/Christmas/Kwanzaa and the ease of buying books online makes them such low-hassle gifts. You want to give that special car-freak on your gift list a nice coffee-table book, but everybody’s coffee table seems to be creaking beneath the weight of books full of photos of gleaming classic/exotic cars. Boring! The solution: this book full of photos of abandoned cars! (Read More…)
Has it really been a year since the United States tore itself apart in a frenzy over the possibility that Toyota’s might suddenly accelerate out of control? So intense was the furor over Toyota’s alleged misdeeds, that it seems like the whole scandal occurred only yesterday, yet the brevity of the crisis already gives it the distance of ancient history. Now, just a year after the height of the hysteria, the first major book on the subject has arrived, casting a clear light on the events of the recall. Serving as a history of the scandal, a case study in Toyota’s responses to it, and a cutting critique of the media’s coverage of the recall, Toyota Under Fire is a powerful reminder of the many lessons that emerged from one of the most intense and unexpected automotive industry events in recent years.
A proper coffee-table car book ought to be heavy on the grainy action photos, light on the words, and include photographs of Škoda 1101 Sports and Renault 4CVs at Le Mans. Sports Car Racing In Camera, 1950-59 qualifies for inclusion in even the most crowded coffee-table real estate. (Read More…)
I’ve got this intimidating stack-o-car books to review— it’s been five months since the last one— and so I figured I’d skim them all and pick out a few winners. I cracked this one open, got hooked right away, and read the whole thing while ignoring the rest of the pile. (Read More…)
Editor’s Note: Part One of Michael Karesh’s review of Sixty To Zero can be found here.
Journalists write stories. A coherent story is a partial truth at best. If it’s portrayed as the whole story, it’s a lie.
In Sixty to Zero, veteran auto industry journalist Alex Taylor III provides an unusual level of insight into the relationships between top auto industry journalists and the executives they cover. He acknowledges getting too close to these executives more than once, and blames this for several embarrassingly off-base articles. But even in his most self-reflective moments, Taylor fails to recognize an even larger source of distortion.