Sometimes, the automotive marques we all know and love have to go bust. Such was the case of Duesenberg, Oldsmobile, Hispano-Suiza, and Talbot-Lago despite their heritage and today’s strong collector-car market for those brands. Unfortunately, in the 2000s, Rover had to join them. However, it wasn’t without a fight, as detailed in End of the Road: BMW and Rover- A Brand Too Far. The book explores BMW’s massive investment in the Rover Group throughout the 1990s and how it became disastrous for all parties involved. Through piecing together news reports about BMW and Rover during the period and conducting interviews with people involved in the sale, the book gives a hard look at the relationship between the Rover Group and BMW during the 1990s and why BMW ended up paying a large amount of money to get rid of Rover in 2000.
Tag: Book Review
Society likes stories about failure. Who knows how many people have bought books about the fall of financial institutions, tech companies, sports teams, organized crime families, and politicians? People interested in the automotive industry are no exception when it comes to stories of failure. Bob Lutz never wastes any time discussing the sales flop that was the Pontiac Aztek. A movie was made about the failure of the Tucker Car Corporation. And society as a whole loves to tell jokes about the Yugo, widely thought of as among the worst cars of recent history.
“On one occasion I was called out into the yard because there had been a shooting. A guard, a line worker and a car thief had been shot. The thief had been wounded gravely by the guard and was bleeding but he had made it into the cab of the car hauler and had driven for some distance before he crashed and was caught.”
It’s that time of year, with the clock ticking on your shopping for Hanukkah/Christmas/Kwanzaa and the ease of buying books online makes them such low-hassle gifts. You want to give that special car-freak on your gift list a nice coffee-table book, but everybody’s coffee table seems to be creaking beneath the weight of books full of photos of gleaming classic/exotic cars. Boring! The solution: this book full of photos of abandoned cars! (Read More…)
I can’t say that I was completely surprised when, about two thirds of the way through Bob Lutz’s new book Car Guys vs Bean Counters, I caught a sideswipe at myself and The Truth About Cars, which the retired Vice-Chairman of GM describes as
a Web site that often offers anything but.
After all, TTAC and “Maximum Bob” have long been sparring partners, and were indirectly debating the fate and fortunes of General Motors well before I ever started writing about cars. What was surprising was that this passing shot at TTAC’s credibility would actually help bring us, two presumptive arch-enemies in the world of automotive ideas, to a better understanding of each other. The exchange that a single paragraph prompted taught me that, against all odds, Bob and I share a fundamental character trait: we are at our best when we’ve been goaded into action by a no-holds-barred call-out. In celebration of this shared value, let’s take off the gloves and give Car Guys the unflinching look it deserves.
John McElroy recently quit the Automotive Press Association because they invited Steven Rattner, former head of the government’s auto industry task force, to speak. He warned, “If you want to read [his] book, DON’T BUY IT. Get it from your local library, because Steven Rattner is a rat who doesn’t deserve a dime of anyone’s money.” What he didn’t say: don’t read the book. And with good reason: it’s well-written, insightful, and definitely worth reading.
Handed out to undeserved recipients and devalued by lazy writers alike, few words are as hackneyed as iconic or legendary. If everything is an iconic legend, nothing is. Sometimes, though, the words are exactly appropriate. The Canadian American Challenge Cup racing series which ran from 1966 to 1974, more popularly known simply as Can-Am, included cars and drivers that are truly iconic and the series was genuinely the stuff of legend. Though the big block V8 engines of Can-Am last roared over 35 years ago, even today the name Can-Am resonates strongly with car enthusiasts.
Predicted by site founder Robert Farago when few people thought it could actually happen, GM’s bankruptcy is now history. So, time for the histories.
Paul Ingrassia certainly seems qualified to provide one. The Wall Street Journal’s man in Detroit for years, he won a Pulitzer (with Joseph White) for his coverage of the auto industry’s early 1990’s brush with disaster and subsequent recovery. That coverage provided the basis for 1994’s Comeback: the Fall and Rise of the American Automobile Industry, a definitive account of that period.
Does Crash Course: the American Automobile Industry’s Road from Glory to Disaster similarly deserve a place on your bookshelf?
Well, it depends. Did you know: (Read More…)
Gestalten, a German publishing house specializing in books on design, has published an intriguing book on a subject that surprisingly has previously only been addressed tangentially but is sure to appeal to most auto enthusiasts: the graphic designs of race cars.
While the shape of racing cars has been the subject of endless technical and aesthetic discussion, Voelker points out that the history of the colors and liveries that have been applied over those shapes has not been particularly well documented. Considering the emotional and aesthetic impact of the colors and graphics used, this is surprising. As Voelker says, who would want to watch a plain white Ferrari race?