It’s been five months since BMW’s sales boss, Ian Robertson, made news by questioning the long-term viability of the sports car. “The sports car market is roughly half of what it used to be. Post-2008, it just collapsed. I’m not so sure it’ll ever fully recover,” Robertson said.
BMW, of course, is the maker of the Z4, a car which generates only one-tenth the volume now that it did when launched as a successor to the Z3. In other words, it’s not much wonder BMW wonders whether outright sports cars have a future. (Read More…)
Much like the long-rumored Alfa Romeo Spider/Mazda MX-5 tie-up, Toyota will be entering into a similar arrangement with BMW for their next Z4, and the return of the Toyota Supra.
A business trip sent me to Tampa last week. I had decided that I would rent a car for my own use while I was there. The plan was to visit family in Fort Myers and then drive back to Tampa for the meeting. After a particularly bad day at work prior to leaving for Florida, I decided on the plane that I would upgrade to a convertible. You know, as a gift to myself. From myself.
Me: What convertibles do you have available?
Rental Car Guy: (Looks at the computer, makes a phone call, and asks for something “sporty”) There’s a Chrysler 200 and a BMW Z4.
If he had said anything other than a 200 I would have picked the more reasonable choice. A Mustang? Right on. A Camaro? I’m there. I would rather drive anything other than a 200. Renting a BMW wasn’t something I had considered but it seemed like a really good idea.
Me: How much is the Z4? A million dollars?
Rental Car Guy: Not quite.
Now that winter weather has (finally) come to Michigan, it’s time to look forward to spring, when roadsters will emerge from their long hibernation to frolic along twisty two-lanes. Don’t have one, and feeling the urge? More than with a midsize sedan or a compact crossover, a roadster is a very personal choice, as the contenders—Audi TT, BMW Z4, Chevrolet Corvette, Mazda Miata, Mercedes SL and SLK, Nissan 370Z, Porsche Boxster—vary in configuration and character much more than those in high-volume segments. If you know what you want in a roadster, the choice should just about make itself. So, what might lead someone to opt for the BMW?