Bernhard Kuhnt takes over as the chief executive officer of BMW’s U.S. outpost on March 1, Automotive News reports, replacing BMW’s western hemisphere boss, Ludwig Willisch, who is likely to retire by the end of the decade.
BMW sales grew year after year during Willisch’s tenure, reaching annual records in 2012, 2013, 2014, and 2015. There were, at times, questionable tactics employed to maintain rapid growth.
Yet in 2016, as U.S. auto sales shot to record levels, BMW’s U.S. volume plunged by more than 9 percent. In 12 consecutive months, U.S. sales declined on year-over-year terms. At BMW’s Mini brand, three years after volume climbed to record levels in 2013, sales fell to a six-year low in 2016.
And yet no automaker is incentivizing to such a lofty degree. (Read More…)