BMW has reportedly spent billions of dollars so far on developing various aspects of its carbon fiber intensive and electric powered i series of cars. The Bavarian automaker obviously wants to get that money back and more so it is now using high profile events to launch the i subbrand in North America, including buying ads during the opening ceremony and other broadcasts from the Winter Olympics currently being held in Sochi, Russia. The first of three ads that BMW will be running during the NBC network’s coverage of the Olympic games is called “Hello Future” and uses a 1964 recording of futurist Arthur C. Clarke to promote the $136,000 i8 hybrid super car. A second ad for the i8 is called “Sighting“, showing people’s reaction to first seeing the car. The more mass market $41,300 i3 is being sold with “SHHH“, depicting a teenager using his father’s silent i3 to sneak a nighttime joyride with a girl he’s trying to impress. He gets the girl but dad has been tracking the car with BMW’s i remote app. (Read More…)
Tag: bmw i8
Photos of the BMW i8 have appeared to emerge online prior to the hybrid sports car’s debut at the Frankfurt Auto Show.
The Tesla vs. New York Times controversy has finally left the news cycle, forgotten in less time than it takes a Model S to juice up at a Supercharger station. Meanwhile, BMW is ready to introduce its new range of “i” vehicles, which will conveniently dodge the whole question of range anxiety.
Select European outlets were invited for ride-alongs in BMW’s new i3 city car and i8 supercar. The impressions gleaned from ride-alongs are generally next to worthless, but the technology being used by BMW is worth examining. Rather than a pure EV, BMW will be adopting a three-pronged approach – a pure EV, a range extender and a plug-in hybrid.