The impact of Mercedes-Benz’s W222 S-Class has been keenly felt in America’s luxury car sector. The S-Class’s most direct rivals have been shunned in favour of the venerable Benz over the last seven months. And yet there’s no denying that big luxury SUVs have cast a shadow over these flagship luxury cars, nor is there any point rejecting the idea that Tesla’s Model S is stealing market share.
Tag: bmw 7-series
Bloomberg is reporting that Audi will reveal the next A8 sedan at the upcoming Frankfurt auto show in September and that Ingolstadt’s flagship will more get upgrades so it can more effectively compete with the next generation S Class from Mercedes-Benz, which is currently being launched.
When friends and colleagues ask our counsel on whether or not to buy an older V12 BMW (it happened more than once) the standard answer is always an emphatic “no”. Most people cannot handle the idea of two ECUs (for twice the complexity and repair bills), and for the average Joe looking for a prestigious ride on the cheap (an oxymoron if there ever was one), a V12 BMW is bankruptcy on four wheels.
But when an ad for a car proudly touts the ability to withstand “.357 MAG., 9MM AND .44 MAGNUM AND EQUIVALENT HANDGUN AND LIGHT SUBMACHINE GUN BALLISTICS“, suddenly it becomes very hard to ignore.