After a long slog through NAIAS and getting TTAC’s house in order for the new year, I was delighted to see the response to my first big endeavor of the year, my Generation Why piece. But with 174 comments and multiple tangents, I wanted to open up the floor to clarify a few things.
Tag: BMW 320i
BMW’s debut of the American-spec 320i at this year’s NAIAS may have been big news for the American auto press, but up here in frigid Canuckistan, the 320i is old hat. Roughly a decade ago, BMW launched the $33,900 320i, along with an ad campaign touting its price, which was comparable to a well equipped Honda Accord.
Canadians have long been privy to a stripped down, lease-special BMW in the form of the 320i. Thanks to BMW’s insatiable quest for volume, Americans will be too. For $33,445, you’ll get a 180 horsepower turbo 4-cylinder and an 8-speed automatic, with a 34 mpg highway rating. And the unbearable stigma of the 320i badge.
Between the old-timey 2002 and the hugely influential E30, there was the E21. Over in Yurp, BMW shoppers could buy 315s and 316s and 323s and I don’t know what all, but here in North America we know the E21 almost exclusively via the good old 320i. The 2002 overlapped E21 production by a couple of years; likewise, BMW showrooms in 1983 held the final examples of the 320i side-by-side with the brand-new E30-platform 318i. Here’s an example of one of those end-times E21s, spotted last week in a Denver self-service wrecking yard. (Read More…)