Forget last year’s record sales achievements in BMW USA’s showrooms. Through the first six months of 2016, sales at the BMW Group’s BMW brand are down 9 percent in the United States, a first-half pace which suggests BMW sales will fall to a three-year low even as the overall new vehicle market continues to grow.
Not only is BMW’s car division off last year’s pace by more than 20,000 sales, or 18 percent, the brand’s three most costly utility vehicles — X4, X5, X6 — are down 22 percent. Yes, the overall car market is fading, but BMW’s 22-percent car decline is far worse than the U.S. auto industry’s 8-percent drop in car sales. And the 24-percent decrease in, for instance, sales of the BMW X5 stands in stark contrast to the 8-percent increase in the overall SUV/crossover market.
There are nevertheless bright lights in the BMW lineup.
Among passenger cars, the one car that most clearly exemplifies BMW’s old Ultimate Driving Machine credo, the 2 Series, is the BMW car that’s growing fastest. By far.
Among crossovers, the BMW which most flies in the face of everything the BMW cognoscenti value about BMW, the X1, is the BMW SAV division’s fastest-growing vehicle. By far. (Read More…)