The Truth About Cars » blue oval http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Thu, 04 Feb 2016 19:30:15 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.4 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars » blue oval http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Vellum Venom Vignette: Ovoid Fixation Edition? http://www.thetruthaboutcars.com/2013/12/vellum-venom-vignette-ovoid-fixation-edition/ http://www.thetruthaboutcars.com/2013/12/vellum-venom-vignette-ovoid-fixation-edition/#comments Tue, 24 Dec 2013 13:00:46 +0000 http://www.thetruthaboutcars.com/?p=686786 Ryan writes: OK, so the granddaddy of oval car logos must be the Ford blue oval, but they sure do have a lot of imitators. So, how about a Vellum Venom on Comparative Oval Logos in the Automotive Industry? Or if you don’t like this pitch, maybe put Sanjeev on it. I bet he’d do […]

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Ryan writes: OK, so the granddaddy of oval car logos must be the Ford blue oval, but they sure do have a lot of imitators. So, how about a Vellum Venom on Comparative Oval Logos in the Automotive Industry? Or if you don’t like this pitch, maybe put Sanjeev on it. I bet he’d do […]

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Review: 2013 Ford C-Max Hybrid (Video) http://www.thetruthaboutcars.com/2012/12/review-2013-ford-c-max-hybrid-video/ http://www.thetruthaboutcars.com/2012/12/review-2013-ford-c-max-hybrid-video/#comments Fri, 14 Dec 2012 15:55:44 +0000 http://www.thetruthaboutcars.com/?p=467787 Up till now there hasn’t been a “real” Prius alternative on the market. Sure Honda has the Civic and Insight, but their real-world MPGs can’t hold a candle to the green-car poster child and Honda’s IMA hybrid system is far from smooth and refined. The Volt is more of a novelty with its lofty price […]

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Up till now there hasn’t been a “real” Prius alternative on the market. Sure Honda has the Civic and Insight, but their real-world MPGs can’t hold a candle to the green-car poster child and Honda’s IMA hybrid system is far from smooth and refined. The Volt is more of a novelty with its lofty price […]

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FoMoCo CEO Alan Mulally Links Lincoln to Ford Dealers http://www.thetruthaboutcars.com/2009/11/fomoco-ceo-alan-mulally-links-lincoln-to-ford-dealers/ http://www.thetruthaboutcars.com/2009/11/fomoco-ceo-alan-mulally-links-lincoln-to-ford-dealers/#comments Mon, 09 Nov 2009 16:44:59 +0000 http://www.thetruthaboutcars.com/?p=334572 I’ve said it before, I’ll say it again: if you want proof that Ford’s water-walking CEO doesn’t “get” automotive branding, look at Lincoln. The Blue Oval Boyz’ upmarket marque is in total disarray. Lincoln lacks anything approaching an effective brand proposition; it’s burning through tag lines almost as quickly and ineffectively as the industry standard […]

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I’ve said it before, I’ll say it again: if you want proof that Ford’s water-walking CEO doesn’t “get” automotive branding, look at Lincoln. The Blue Oval Boyz’ upmarket marque is in total disarray. Lincoln lacks anything approaching an effective brand proposition; it’s burning through tag lines almost as quickly and ineffectively as the industry standard […]

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