Since it was the last design of consequence that General Motors design chief Bill Mitchell oversaw, Wayne Kady’s 1980 Cadillac Seville is thought by some to be the ultimate expression of Mitchell’s design philosophy. No doubt Mitchell was a fan of what he called the “London look”, and the ’80 Seville had that in spades: a classic vertical grille, a bustle shaped rear end, a raked C pillar and a long hood. When accused of borrowing the bustle-back from a contemporary Lincoln, Mitchell reportedly got indignant and said that he stole it from Rolls-Royce, not the cross-town competition in Dearborn. However, while Mitchell went to bat for the controversial Seville design over the objections of Cadillac management, the Seville was not the ultimate expression of his personal taste. (Read More…)
Tag: bill mitchell
Back in 2011, as part of its reorganization, Italian design house Bertone auctioned off some of its collection of concept cars in conjunction with the Villa d’Este concours that year. Marcello Gandini’s Lamborghini Marzal, with it’s glass gullwing doors, and its $2,170,369.10 USD sale price, got the lion’s share of the attention in that sale, but one of Giorgetto Giugiaro’s creations also on sale that day, the 1963 Chevrolet Testudo, may have been a more influential design in the long run than the Marzal. Testudo is Italian for turtle, an allusion to the sharp beltline separating top and bottom halves of the car. Though I can see the testudine influence, I’ve never seen a tortoise or turtle look this sleek and fast.
In a recent post on Stillen’s contest to design a body kit for the Scion FR-S, I brought up the history of the Fisher Body Craftsman’s Guild, a scholarship based model making contest for budding designers that ran from 1930 to 1968. Since just about all of the promotional materials for the Guild were targeted at boys, I wondered if any girls ever tried to enter the competition.
GM’s final peak in US market share was in 1978, before it began its long decline. For the fifty years prior, only two men oversaw the styling of GM during those golden decades. The hand off from one to the other was was hardly smooth in the end, with a painful transition for the 1959 models that were a essentially a hybrid of the two. But for the 1961 models, Bill Mitchell was now completely in control, and few cars show his love for sharply sculptured surfaces and a restrained use of chrome than the very handsome 1961 and 1962 Cadillacs. (Read More…)