The Truth About Cars » bentley exp 9 f http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sun, 07 Dec 2014 13:37:29 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » bentley exp 9 f http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Bentley Greenlights Quarter Million Dollar Crossover http://www.thetruthaboutcars.com/2013/09/bentley-greenlights-quarter-million-dollar-crossover/ http://www.thetruthaboutcars.com/2013/09/bentley-greenlights-quarter-million-dollar-crossover/#comments Wed, 11 Sep 2013 18:27:37 +0000 http://www.thetruthaboutcars.com/?p=515961 With Jaguar, Infiiniti and other manufacturers eyeing the booming segment of entry level luxury crossovers, Bentley is creating a new segment at the other end of the luxury spectrum. Bentley has greenlit for production a $250,000 premium crossover utility vehicle that will be based on a Volkswagen Group platform shared with the next generation Audi […]

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With Jaguar, Infiiniti and other manufacturers eyeing the booming segment of entry level luxury crossovers, Bentley is creating a new segment at the other end of the luxury spectrum. Bentley has greenlit for production a $250,000 premium crossover utility vehicle that will be based on a Volkswagen Group platform shared with the next generation Audi Q7 and a proposed CUV from Lamborghini, shown as the Urus concept.

VW Group has been fairly adept at slicing their luxury wurst carefully so that its premium brands don’t directly compete with each other, so the Lamborghini CUV is likely to slot in below the Bentley in price. The new Bentely CUV, expected by some to wear the name Falcon, will likely go on sale in 2016. Though roughly based on the EXP 9 F concept, Bentley says that there will be significant changes in the production version. The EXP 9 F, pictured above, was widely criticized for its styling.

While the Automotive News story on the new Bentley CUV says, “In the future, new and redesigned Bentley vehicles will share platforms and engines with other Volkswagen Group brands,” that’s not a new situation since the Bentley Continental models already share a platform with the Audi A8 and the VW Phaeton. Bentley currently uses brand specific engines but they are all VW Group designs built in a VW Group factory.

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Bentley Confirms SUV, Built at Crewe, for 2016 http://www.thetruthaboutcars.com/2013/07/bentley-confirms-suv-built-at-crewe-for-2016/ http://www.thetruthaboutcars.com/2013/07/bentley-confirms-suv-built-at-crewe-for-2016/#comments Wed, 24 Jul 2013 12:30:58 +0000 http://www.thetruthaboutcars.com/?p=496792 Bentley Motors today has confirmed that a fourth model will join the Bentley lineup, this one a SUV, and that it will be built at the British luxury car maker’s Crewe plant starting in 2016 after a £800 million ($1.228 B USD) investment in the facility. The automaker says that over 1,000 new jobs will be […]

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Bentley Motors today has confirmed that a fourth model will join the Bentley lineup, this one a SUV, and that it will be built at the British luxury car maker’s Crewe plant starting in 2016 after a £800 million ($1.228 B USD) investment in the facility. The automaker says that over 1,000 new jobs will be created to manufacture the unnamed SUV, which is said to look nothing like the widely criticized EXP 9F concept shown last year. A very basic sketch of the planned vehicle was also released. The company said that Bentley customers have responded “extremely” positively to the idea of a SUV that wears the winged B and claims that the car will be “a thoroughbred Bentley” and have styling that sets “it apart from any other SUV on the road”. Like the company’s Continental models which are related to the Audi A8 and Volkswagen Phaeton, though, the new Bentley SUV will likely share a platform and components with other VAG vehicles.

Bentley press release below.

GREEN LIGHT FOR BENTLEY SUV

-Fourth model line to be built in Crewe
-Sales will begin in 2016
-Over 1,000 UK jobs created
-New model will be true to Bentley’s brand hallmarks
-Extremely positive customer response to an SUV by Bentley

(Crewe, 23 July 2013). Bentley Motors today confirms that it will proceed with the development of the Bentley SUV, the company’s fourth model line. The SUV will be made in Crewe and will go on sale in 2016. It will create over 1000 jobs in the UK. Over the next three years Bentley will invest more than £800 million in its headquarters at Crewe and the development of new models.

UK Prime Minister David Cameron, who was present together with Dr Martin Winterkorn, Chairman of the Board of Volkswagen Group for the announcement at Bentley headquarters in Crewe, said: “This £800 million investment and a thousand new jobs from Bentley is fantastic news for both Crewe and for the UK as a whole. It is another important milestone in strengthening our economy.

“One sector that we know is sprinting ahead in the global race is our booming automotive industry. One vehicle rolls off a production line somewhere in the UK every 20 seconds and we have just launched the Government’s Automotive Industrial Strategy to help continue this success for years to come.

“I am delighted that Bentley will be building their new vehicle here, not only creating a thousand jobs, but safeguarding many more, as well as increasing training opportunities for highly skilled apprentices.”

Dr Winterkorn said: “The Volkswagen Group believes in the UK as a competitive location for industrial production. Bentley fans all around the world are looking forward to the brand’s first SUV. Together we will make this new Bentley another true Bentley – powerful, exclusive and successful.”

Business Secretary Vince Cable said: “This is a welcome commitment to the UK from a major international car maker. Our automotive industrial strategy proves this government’s commitment to working with world-class companies like Bentley to create jobs and promote exports.

“Bentley was the first firm I visited as a government minister and serves as a real example of high value manufacturing. They export more than four out of every five cars they make in the UK to the rest of the world.”

Bentley’s Chairman and Chief Executive, Dr Wolfgang Schreiber, added: “This is excellent news for Bentley and for the UK. Bentley is increasingly successful and this new fourth model line will leverage the success of the global SUV market. The support of everyone involved with the Company has been fundamental to this decision, which will ensure sustainable growth for the company.”

The SUV will be a thoroughbred Bentley true to the brand hallmarks of luxury, performance, quality and craftsmanship. The styling will set it apart from any other SUV on the road and will be true to the Bentley design DNA. It will be the most luxurious and most powerful SUV in the market. The response from customers to a Bentley SUV has been extremely positive in the last 16 months.

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Ask The Best And Brightest: Should Bentley Redesign The EXP 9 F SUV? http://www.thetruthaboutcars.com/2012/03/ask-the-best-and-brightest-should-bentley-redesign-the-exp-9-f-suv/ http://www.thetruthaboutcars.com/2012/03/ask-the-best-and-brightest-should-bentley-redesign-the-exp-9-f-suv/#comments Mon, 12 Mar 2012 15:22:58 +0000 http://www.thetruthaboutcars.com/?p=434684 A report from Britain’s “WHATCAR?” magazine suggests Bentley will go back to the drawing board before their EXP 9 F SUV hits the market in 2015. I, for one, am not so sure this is a good idea. Before we start the discussion, it would make sense to establish a couple of things; any discussion […]

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A report from Britain’s “WHATCAR?” magazine suggests Bentley will go back to the drawing board before their EXP 9 F SUV hits the market in 2015. I, for one, am not so sure this is a good idea.

Before we start the discussion, it would make sense to establish a couple of things; any discussion of “betraying brand values” is null and void. Bentley “lost the plot” some time ago, depending on who you ask (I say it happened when they made watches with Breitling. Jack thinks the Continental GT was their death knell). The locus of affluence has shifted East, and Chinese, Russian and Emirati consumers want this car. Therefore, it will be made. There is no sense in trying to negotiate with reality.

Personally, I think the design is perfect given the vehicle’s intentions; to be an obnoxious, gaudy display of wealth in countries where inequality is rampant. It looks like a Range Rover with the front of a Mulsanne grafted on to it. Such a design has an obvious precedent – the Bentley Dominator, famously built for the Sultan of Brunei, really was a Range Rover with Bentley styling – and therefore a spiritual predecessor to the EXP 9 F.

According to Whatcar?

the redesigned EXP 9 F will have ‘more traditional SUV proportions and less retro surfacing’. The large round headlights and foglights will remain, but the headlights will be slightly smaller and set farther inward.

I’m not sure how the EXP 9 F can look any more like an SUV, unless the reduced “retro surfacing” means it looks more *ahem* Continental than Mulsanne. Alternate proposals are welcome. Unfortunately, “lighting it on fire” is not a valid option.

 

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