Volkswagen has announced sweeping changes to their suite of tech-driven safety features for the 2016 model year, making a vast array of options available on almost every model within its range.
The features, which are currently only available on the Touareg, will trickle down to a number of other models including the Beetle, CC, Jetta, Passat and Golf in all its flavors.
Once upon a time, Volkswagen’s iconic Beetle sold primarily on its low sticker price, durability reputation and ease of maintenance. VW’s new Bug, however, sells on retro style and a healthy dollop of nostalgia.
The Bug before us today is the second generation “New Beetle” first resurrected in Europe as a 1998 model based on VW’s Golf and A3 platform. It was then redesigned for 2012, sharing its bones with the MK5 Golf and Jetta.
Redesigning retro is always tricky. This explains why the original Bug barely changed over the years and why the other retro-flashbacks like the PT Cruiser and Chevy HHR turned into one-hit wonders. If you don’t change enough, shoppers won’t see a reason to trade Herbie in for a new time capsule. Change it too much and you’re left with a caricature. Either way you slice it, retro comes at a cost.
Just a little ways ahead is your favorite spot on the whole trip. It’s a place you always look for as you drive by, craning your neck and slowing down to take in the view. You’ve never stopped there, though. Whether it’s a spouse, the kids, or just a nagging commitment, something always gets in the way. Or maybe it’s your guilty conscience holding you back. This time, though, you’ve made up your mind. You’re going to stop and have a real look-see around the place. Your pulse quickens as you get closer.
What’s the difference between car design and styling? My stint at CCS in Detroit makes me think styling is the shallow, frilly, cosmetic side of car design. Freshman designers are (were?) trained to focus on styling, but anyone integrating with marketing/accounting/engineering departments after school knows the real deal. They gotta know car design.
The folly of a sheltered life aside (don’t us delusional autobloggers know it?) the Honda N600’s heavily constrained blueprint came to life with nearly to zero style. (Read More…)
5 cars – 5 sticks = 0 Customer Demand
I hate looking at that equation. But these days, it’s about as true for the car business as Georgia is hot. An older stickshift vehicle that isn’t an all out sports car will sit at a retail lot for months on end.
Nobody knows how to drive them except for those folks who are either too middle-aged, too arthritic, or too affluent to buy an older car with a manual transmission.
Don’t believe me? Well, here’s five vehicles that have become the equivalent of heavyweight paperweights at my humble abode. The funny thing is I like driving them all… I just wish I wasn’t two stickshifts away from driving a different handshaker every day of the week.
They are…. (Read More…)
Every couple of years, somebody releases a study claiming to show that the average palate can’t differentiate between a good red wine and a cheap red wine, a good red wine and a good white wine, or a good red wine and a tumbler-full of Thunderbird mixed with antifreeze and raw gasoline. Survey says: it’s all the same juice, right?
Previously, amidst the vineyards of the Napa Valley, EIC Pro Tempore / sommelier Jack Baruth decanted a few forced-induction Germanic vintages and ran us through the tasting notes. He left one machine off – the turbocharged version of VW’s Beetle. So what do we think: GTI wine in a rotund bocksbetuel? (Read More…)
Redesigning retro is a herculean task. You need to change the vehicle enough to be worth the effort, meanwhile maintaining an iconic retro theme. If you don’t change enough, shoppers won’t see a reason to trade in their old flashback for the new time capsule. Change it too much and you’re left with a caricature. The task is so daunting that few even attempt it. (Just look at the one-hit-wonders: PT Cruiser, HHR, SSR and Thunderbird.) VW on the other hand is different. After all they continued to build and sell the same Beetle with minor tweaks for 65 years straight. If anyone can tweak retro and convince people they need it, it’s VW. Sure enough, 2012 was the best Beetle sales year since 1973. As a chaser to VW’s revived retro-mojo, the Beetle is now offered sans-top and VW tossed us the keys to a brown-on-brown model for a week so we could get our 70s on. Can you dig it?
Wolfsburg is working hard on making the (new) Beetle’s image a bit manlier. It hopes to get support for this endeavor from two R-Line packages that are based on the top “Sport” version: an exterior package and an interior package. (Read More…)
I see many air-cooled Beetles in self-service wrecking yards these days. In fact, I have always seen many VW Type 1s in self-service wrecking yards, going back to my first junkyard adventures in early-80s Oakland. Like any car freak who came of age in that era, I’ve owned some old Beetles, and I can say from experience that there was nothing super about the Super Beetle. In fact, it’s possible that this ’73 is the Super Beetle that I sold in 1983. (Read More…)
Please believe: car design school is a frickin’ bizarre place. The phrase “I’m surprised you are here and not in medical school” was thrown in my face several times at CCS. And this verbal diarrhea came from people who take your tuition and are supposed to help you become a designer! But can’t I, a fairly smart South Asian dude, be more than what you assume?
Or do stereotypes exist for a reason? Like the beliefs held about the vehicle in question?
The newest VW Beetle reminds me of that old “Design School Sajeev.” (Read More…)