Tag: bark m

By on June 23, 2016

bark green screen

For over four years now I’ve contributed to this site and others as “Bark M.” Initially, there was some confusion about who I was, why I had a pseudonym, and if I was possibly Jack Baruth in disguise. I’ve spent that time giving you my insights on the automotive industry, the inside scoop on what goes on at dealers, and everything I know about the car-buying business.

Yet, now and then, somebody who disagreed with me would pipe up: “You don’t know what car dealerships are like,” or “What are your credentials, buddy?” I could never really share anything other than, “Trust me, I know what I’m talking about.”

Today, I’m here to tell you that my name is Mark Baruth, and for the last four years I worked on the inside of one of the biggest companies in the automotive world. This is my story.

(Read More…)

By on June 21, 2016

Screen Shot 2016-06-21 at 10.12.27 AM

Scott writes:

Dear Bark,

Can you explain the continued existence of dealer sales and service surveys? I recently had my stick-shift 2013 Accord Sport in for a required maintenance, which included an oil change. When I picked up the car, I noticed that the technician had not reset the oil life indicator. So I did it myself.

Two days later, I received a call from the service department asking about the quality of service I received. When I told them everything was fine except that they didn’t reset the oil life indicator, the service rep asked, “Would that prevent you from giving us a passing grade on a customer survey?” I said that given the almost-perfect service, I’d award them four stars out of five. (Read More…)

By on June 16, 2016

385636_10100529538268075_1699277823_n

How old do you think the average new car buyer in America is? Go on, take a guess. Based on all of the ridiculous advertising strategies you see lately, you might think that the average new car buyer was a hip, trendy, Generation Y hoopy frood, wearing his beanie to buy organic, fair-trade coffee at the Park Slope Starbucks. (Confession: I went to the Park Slope Starbucks daily during the New York Auto Show this year. Parking was surprisingly easy.)

But no! According to the NADA, the average new car buyer is 51.7 years old, and earns about $80,000 per year. In comparison, the average age of Americans is 36.8 years, and the median income is roughly $50,000. In other words, Baby Boomers are buying all of the new cars right now. There are all sorts of people on the Internet who will tell you why this is a horrible comment on today’s bleak economic landscape (oh, here’s one), but I’m here to tell you that the future of new car sales could be changed with just a bit of clever marketing.

(Read More…)

By on June 9, 2016

Used Car Dealership NYC

Not all used cars are created equal.

Used cars have become somewhat commoditized in the last five years, thanks to the rise of pricing tools and third-party advertisers, but there’s still some truth behind the old school notion that every used car is a unicorn.

While most car dealers mean that each car is unique in its mileage, color, trim level, and condition, there’s one hugely important factor that most dealers would prefer you ignore: how they obtained the car.

Each car on the lot has its own story, and knowing those stories might help you figure out if you want a particular car to become part of your life story.

(Read More…)

By on June 2, 2016

044

Two weeks ago, I told you the story of my friend “Jenny” and her purchase event at Orlando Kia West. I’m happy to report that the dealer has resolved the issue to her satisfaction.

She received a personal call from the general manager offering a set of floormats, and she’s seeking to refinance the vehicle through her stepfather’s credit union. According to Jenny, the general manager was quite apologetic, but he also said that “90 percent of the numbers in that article were wrong.”

Mr. GM, you still have my e-mail (it’s [email protected], if you lost it), and I’m happy to print a retraction on anything that I got wrong. (In the meantime, we’re still happy to show up on the first page of results when people search for your dealer on Google. –Ed.)

But, in the meantime, let’s talk about what Jenny could have done differently, and what you can do the next time that you’re looking to buy a car to avoid all the hassle and pain she experienced.

(Read More…)

By on May 27, 2016

gorilla dealer pic

The best thing about writing the Ask Bark series since the beginning of the year has been the feedback that you, the Best and Brightest, have given to our questioners. I might have a few good answers, but I’m only one man, and there are literally thousands of people who read each Ask Bark column. Collectively, you have wonderful ideas.

However, individually, you have some real clunkers. Today, we’re going to talk about the often given advice I’ve seen in the comments. Some of it isn’t just wrong, it’s flat-out harmful.

(Read More…)

By on May 25, 2016

2015 Jeep Renegade Trailhawk, Image: FCA

Brent writes:

I’ve located a 2015 Jeep Renegade Trailhawk demo. The owner’s 16-year-old daughter was presented this car on her 16th birthday, and she piloted it for 3,000 miles (a fact that doesn’t altogether leave me with warm fuzzies).

The dealer’s first offer, which included a trade-in of my 2005 Ford Ranger XLT with 51,444 mi, was $17,497 difference — without seeing my truck. My Ranger a very clean, well maintained, two-owner example. Black Book values its trade-in value at $4,400, but I wouldn’t give it up for less than $5,000.

My needs are few, and the truck meets them. However, I’d be happy if I could get into the Renegade for my trade plus $15,000. I’ve always wanted to enjoy the local Jeep jamborees and trail runs, and I need a “Trail Rated” Jeep to participate.

Is this deal feasible or am I being unreasonable? And what things should I keep in mind buying a demo?

(Read More…)

By on May 19, 2016

2014 Kia Soul

On May 4th, my friend “Jenny” (whose name is changed for the sake of her privacy) could not contain her excitement. She posted the photo seen above to Facebook, sharing with her friends that she had just bought what she believed to be a brand-new 2014 Kia Soul from Orlando Kia West. She got what she also believed to be a rip-roaring deal, too, paying $4,000 under sticker.

Although the car was a 2014 model with 530 miles on the clock, Jenny said the dealer claimed it had never been sold to a private customer, but Orlando Kia West had to list it as a used car because it had purchased it from another dealer.

The minute I saw that, I immediately knew something was up. I contacted Jenny and asked her some questions about her experience. Fifteen minutes later, we were both furious.

(Read More…)

By on May 17, 2016

lincoln town car cartier

Adam writes:

Hey Bark,

I’m currently driving a car that’s outlasted jobs, girlfriends, friendships, an Obama presidency and a Harper administration. I am rolling in a 1998 Lincoln Town Car Cartier — and boy do I love my ride!

From my pic, you can see “Mitzi” is a well taken care of lady. 446,000 kms later, I still love her as much as I did when I bought her. However, after 18 years, the undercarriage (despite yearly rust proofing, thanks southern Ontario winters) is becoming brittle and I feel like I’m getting repairs on a bi-weekly basis. If not for this being my first car, I would have moved on a long time ago. Aside from heated seats, a gold dash analog clock, a six-CD changer in the trunk and an unmistakable ride, it offers little else (aside from being insanely dependable for most its life).

My question: What should I get next?

(Read More…)

By on May 12, 2016

Ten Best/Worst Automobiles Today

When our esteemed Managing Editor, Mark Stevenson, gave you, the Best and Brightest, instructions for nominating the TTAC Ten Best and Worst Automobiles Today, he gave you several criteria: Looks that stop traffic, the “WTF” factor, misused technology, and misery factor. Essentially, you could nominate any car you wanted to (except the Compass), you just had to give a reason.

Mark instructed you to act like travel critics who’ve never left their hometown or restaurant critics that don’t go out to eat. In other words, TTAC allowed you to nominate cars you’ve never driven, have never sat in, or — heck — never even seen on the street.

That ain’t right.

(Read More…)

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Bark M., United States
  • Chris Tonn, United States
  • Bozi Tatarevic, United States
  • Vojta Dobes, Czech Republic

Get No-holds-barred, take-no-prisoners Automotive News in your Facebook Feed!

Already Liked