By on September 16, 2011

Wow. I don’t know if Ford is broadcasting this particular commercial [Ed: They are, although possibly not in the Detroit area], but it’s part of a series of ads that Fred Goss directed for Company Productions. The ads were set up by recruiting recent Ford buyers to come in and answer some market research questions. Those Ford owners did not know that they would be walking into a press conference with, apparently, real journalists [Ed: Huh?] asking them about their purchase. Company Productions released a video on the making of the ads. In this particular case Ford got lucky when a F-150 owner named Chris sat behind the microphone. Answering a reporter’s question, “Was buying American important to you?” Chris came up with something that advertising copy writers dream of writing.
(Read More…)

By on June 6, 2011

The U.S. jobless rate just rose to 9.1 percent. Employers added the fewest workers in eight months during May. The housing market is double-dipping. Only 16 month to go until the next presidential election. It’s the economy, stupid.  The President has to do something. What does he do?

“President Obama’s visit to a Chrysler plant in Toledo, Ohio, on Friday was the culmination of a campaign to portray the auto bailouts as a brilliant success with no unpleasant side effects. “The industry is back on its feet,” the president said, “repaying its debt, gaining ground.”

If the government hadn’t stepped in and dictated the terms of the restructuring, the story goes, General Motors and Chrysler would have collapsed, and at least a million jobs would have been lost. The bailouts averted disaster, and they did so at remarkably little cost.”

He’s wrong, writes David Skeel, a professor of law at the University of Pennsylvania, in his op-ed piece in the Wall Street Journal.  (Read More…)

By on December 21, 2010

One of the many reasons for Ford’s surging market share are Americans who refuse to buy a car from a company that has been bailed-out with their tax dollars. In survey after survey after survey, Americans took issue with the bailouts. The backlash was so severe that one of the first measures Joel Ewanick implemented at GM was to get rid of GM. He replaced “General Motors” with “the parent company.” Smart move: You can be against Government Motors. But who dares to be against parenthood?

Ford meanwhile rode high on the perception that they didn’t accept a single dollar. “Ford did not seek a government bailout,” says a very recent Rasmussen Report,  “and 55 percent of Americans say they are more likely to buy a Ford car for that reason.”

Americans (and possibly GM and Chrysler) are the victims of a big lie, says Wall Street insider Eric Fry. And he has the numbers to back it up. (Read More…)

By on November 22, 2010

Ever since the auto bailout began, the majority of Americans have opposed the government’s efforts to fund and restructure the auto industry. As recently as July, polls showed that 56 percent opposed the bailout, according to the Detroit News. But now a new Rasmussen poll shows that opposition has fallen to 46 percent with 38 percent in favor and 16 percent unopposed, the first time a poll has found less than 50 percent opposition to the auto bailouts. 70 percent of Americans now believe GM will still be in business a decade from now, and 50 percent believe the government is either “somewhat” or “very” likely to be repaid by GM and Chrysler. Of course, the Treasury still believes that it will lose some $17b on the auto bailout, but then you don’t exactly hear that trumpeted by the White House.

What you do hear about the auto bailout is an increasing tone of triumphalism, an endless repetition of the phrase “the critics were wrong.” And yes, the auto bailout has certainly progressed better than some of its harshest critics here a TTAC might have imagined. But if, over a year after the bailout ended, some 46 percent of America still opposes the government’s intervention in GM and Chrysler, marketers for both of these companies (not to mention the politicians) should sit up and take notice. After all, the “success” purchased with that $80b still depends on the goodwill of the American people, and if the bailout-haters never drop their grudge, GM and Chrysler’s already-overblown “success” won’t last. And for all the “Mission Accomplished” moments since GM and Chrysler emerged from bankruptcy, we still haven’t heard a compelling pitch to the resilient anti-bailout plurality.

By on October 8, 2010


I took some flack from TTAC’s Best and Brightest on Monday when I suggested that the UAW’s deal to give 40 percent of Orion Assemblys returning workers a 50 percent pay cut was “cowardly and despicable.” What I didn’t make clear enough was that I have no problem with the UAW working for a lower wage as long as the burden was spread evenly. Instead, the union has arbitrarily divided its existing workforce into the old guard “haves” and the relatively-recently-hired “have nots” as a ploy to make the union seem capable of profitably building subcompact cars in America. It’s bad enough to prop up the old guard by paying new hires less, but cramming down recalled Tier One workers is totally contrary to the very concept of a union. And I’m not the only one who finds the lack of solidarity and shared responsibility within the union troubling.

(Read More…)

By on October 5, 2010

While some have questioned why TARP was used to support the automotive industry, both the Bush  and Obama Administrations determined that Treasury’s investments in the auto companies were
consistent with the purpose and specific requirements of EESA.  Among other things, Treasury
determined that the auto companies were and are interrelated with entities extending credit to
consumers and dealers because of their financing subsidiaries and other operations, and that a
disruption in the industry or an uncontrolled liquidation would have had serious effects on financial
market stability, employment and the economy as a whole.

Translation: credit dependence killed the car companies. And from the 0% Red Toe Tag Sales to GM Daewoo’s $2b currency gambling loss, the glove fits. It’s a lesson that isn’t brought up often enough, and it’s one of the only passages of note in the Auto Industry Financing Program section of Treasury’s two-year TARP retrospective [PDF here]. Otherwise, the document is swallowed up in accounting for the billions spent on banks, despite the fact that

We now have recovered most of the investments we made in the banks.  Taxpayers will likely earn a profit on the investments the government made in banks and AIG, with TARP losses limited to
investments in the automobile industry and housing programs.

So, why not explain why projected auto rescue losses were reduced to $17b with more than just a footnote? [#2 on Figure 2-B shown above]

By on July 12, 2010

Ford has once again snagged aid from a European government, as The Wall Street Journal [sub] reports that the British government has approved a £360m ($543m) guarantee on a £450 ($676.4m) European Investment Bank loan to The Blue Oval. The money will be used to fund a £1.5b ($2.25b) investment in four British Ford manufacturing sites. In an official statement, British Business Minister Mark Prisk said

[Ford’s] investment of GBP1.5 billion over the next five years is a great opportunity to take the lead in developing low-carbon manufacturing. This backing from the government will help to ensure the long-term success of manufacturing in the U.K. and make sure we are at the forefront of new technologies

The money will be used to safeguard 2,800 British jobs, and help Ford develop a new generation of low-carbon engines as well as for development of commercial vehicles. This despite the fact that Ford of Europe had previously laid into GM’s persistent requests for European aid in restructuring its Opel division.

By on June 2, 2010

Somewhere under a “Mission Accomplished” banner on an aircraft carrier, former car czar Steve Rattner is starting to get a bit lonely. Reuters reports that the Securities and Exchange Commission is seeking a three year ban on Rattner that would prevent him from working in the securities field. The ban stems from a recently-settled investigation into kickback allegations at Rattner’s former investment firm Quadrangle Group (involving a distribution deal for his brother’s low-budget movie “Chooch,” no less).

(Read More…)

By on June 1, 2010

Technical experts analyzing GM’s request for $1.35b in Opel aid from the German government have reported back, and the signs aren’t looking good. According to the Financial Times, the experts advising a political committee that will rule on Opel aid next week returned a negative outlook on The General’s request. German officials tell the newspaper that

the technical experts’ stance was “formally not a complete No” but that it “meant No in practice”

GM is requesting €1.9b in loans for its €3.7b restructuring of Opel. Though it looks like the €1.2b ($1.35b) it is requesting from Germany will be turned down, some portion of that amount might still be awarded by local German state governments. If that scenario plays out though, more employment cuts could be in order for Opel’s German production staff.

(Read More…)

By on May 31, 2010

The Detroit News reports that the Treasury Department has hired Lazard Frères & Co. as an advisor to GM’s forthcoming IPO sale. And with news of the hiring comes confirmation that GM’s IPO really is coming soon: the investment bank will receive half a million dollars, according to the DetN, but that amount will drop to $250,000 if the IPO isn’t completed within one year. If you’re one of the GM boosters who believes that an IPO will repay all or most of the government’s investment in GM, it’s time to start saving those pennies. You have less than a year now to put your money where your mouth has been.

(Read More…)

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