We see the occasional Colt hatchback in this series— say, this ’84 Plymouth Colt Turbo or this ’88 Dodge Colt hatchback— but the Colt sedan is stop-the-presses rare by Junkyard Find standards. Chrysler called this car the Premier, and it’s full of unusual-for-a-badge-engineered-econobox options. (Read More…)
Tag: Badge Engineering
We haven’t seen many Daewoo products in this series— in fact, just this ’00 Nubira wagon has made the cut, out of all the expired Lanoses and Leganzas I see— but there was a time when The General saw fit to sell a Pontiac-badged, Opel-based Daewoo LeMans next to its Chevrolet-badged Suzuki Cultus and Geo-badged Toyota Sprinter and Isuzu Gemini. The 1988-93 Pontiac LeMans never was a common sight on American roads, and its iffy reliability and plummeting resale value sent most of them onward via the Great Steel Factory In the Sky by the late 1990s. Still, someone has to win the lottery, and some Daewoontiacs have to survive on the street for as long as Grandpa’s Plymouth Valiant hung on to life. Here’s a miracle LeMans I found at a California self-serve wrecking yard a few weeks back. (Read More…)
In my travels as Chief Justice of the 24 Hours of LeMons Supreme Court, I spend a lot of time in bottom-end rental cars. Sometimes I get press cars and write about them on these trips, but that’s usually more of a hassle than it’s worth. For about 15 four-day race weekends a year (plus a few vacation trips here and there) I’m in a Dodge Avenger, Nissan Altima, Ford Focus, or other rental-fleet favorite. 2013 is a year of Wisconsin visits for me; first, I went to my wife’s Milwaukee high-school reunion with a ’13 Jaguar XJL Portfolio, then I spent nine days in Door County with a rental ’12 Sonic, and next month I’ll be at the Chubba Cheddar Enduro at Road America with a ’14 Mitubishi Evo. The Sonic made an unexpectedly strong impression on me in August, so let’s see what life with Chevy’s little Daewoo is like. (Read More…)
Chrysler did pretty well selling Mitsubishi-derived products in North America, but the only platform from their European operations that was a hit over here was the Simca-based Omnirizon. These cars had a lengthy production run and you still see a fair number in wrecking yards these days; in this series so far, we’ve had this ’78 Horizon, this ’83 Dodge Rampage Prospector, this ’84 Turismo, this ’85 Shelby Charger, this ’86 Omni, and this this Shelby-ized ’86 Omni GLH. I’d really like to find a final-year-of-production 1990 model Omnirizon, but so far this ’87 is the newest example I’ve seen in the wrecking yard. (Read More…)
By pure happenstance I ended up with an Elantra GT immediately after reviewing the 2014 Kia Forte sedan. As I said last week in the Forte review, the Elantra and Forte are related, but this isn’t a case of Korean badge engineering. It’s far more complicated. The Forte is the new kid on the block while the Elantra has been around for a few years. At this stage in life, Hyundai is trying to inject vitality into the Elantra name by adding new models. First we got the four-door sedan, then a two-door coupé followed by the Veloster which is just a four-door hatchback Elantra (yes, I know Hyundai calls it a three-door, but I know better). If you’re confused by door counts, the new Elantra GT is a five-door. Say what?
The Cadillac Catera, a rebadged Opel Omega that was supposed to entice car shoppers about 50 years younger than the typical (non-Escalade) Cadillac buyer of the time, disappeared from the streets of North America without leaving much of a trace. Sufficient Cateras remain, however, to ensure that examples will show up in wrecking yards from time to time; in this series, we’ve seen this ’97, this ’98, and now today’s find. (Read More…)
Unless there’s a super-rare find that requires immediate action or it’s half-price day, I usually avoid hitting Denver junkyards when it’s snowing and/or below freezing out. Thanks to the magic of high altitude, it feels more like December than late April here… but checking the online inventory at my local self-service yard revealed a potential engine-donor for my ’41 Plymouth project. Disregard the snow, pack up the tools! (Read More…)
Buick’s been on a roll this year, their sales are up and their owner demographics are younger than they have been in recent memory. The cynic in my says that’s because half their clientele died of old age, but it has more to do with their product portfolio. Say what? Yep, it’s true, the brand I wrote off for dead last decade is targeting younger buyers with designs imported from Europe and finding sales success. The Verano turbo shattered my preconceptions, but can Buick do it again? A brown Encore arrived one rainy morning to see if it was possible. (Read More…)
There was a time, when American truck shoppers were willing to tolerate the shame of driving small pickups, when the members of the Detroit Big Three couldn’t/wouldn’t build their own and thus sold rebadged Japanese trucks. GM had the Isuzu-built Chevy LUV, Ford had the Mazda-built Ford Courier, and Chrysler had various flavors of the Mitsubishi Forte aka Mighty Max. In 1982, you could get your Forte as a Mighty Max, a Plymouth Arrow, or a Dodge Ram 50. Though you could buy the Ram 50 until 1986, examples of this truck are very rare these days. Here’s one that I spotted in a Denver yard last week. (Read More…)
All right, we saw one of the rarest examples of Detroito-Japanese badge-engineering of the 1980s in Sunday’s Junkyard Find— a Chrysler/Mitsubishi truck— and today we’re going to look at GM/Isuzu truck that’s a bit less uncommon (but still not something you see every day): a Chevy LUV wearing its original Isuzu badging. (Read More…)
Remember the Raider? No, you don’t. Nobody remembers the Raider, because this one that I found yesterday at a self-service wrecking yard near Denver was the only Raider Dodge ever sold. (Read More…)
Before there was the Geo Metro (a rebadged Suzuki Cultus, there was the Chevrolet Sprint (also a rebadged Suzuki Cultus). U.S. gas prices dropped below a buck per gallon during the middle 1980s, which had the effect of forcing the oil-income-dependent Soviet Union into bankruptcy even faster than predicted, with end-of-Cold-War results. On top of that, cheap gas prices meant that only the most tight-fisted of cheapskates felt that buying a tiny three-cylinder car built by a motorcycle company made any sense at all. Still, enough Sprints were sold that I see them in junkyards every now and then. (Read More…)
While a number of automakers have been complicit (and still are) when it comes to badge engineering, Suzuki in North America has been on the forefront of whoring out or johning platforms since its introduction in the 80s. The ‘Japanese brand that could’ has either slapped the stylized S on Daewoos and Nissans or let GM have their dirty ways with the grilles of small Suzuki cars and SUVs.
Regular reader here. To the matter at hand:
On a recent visit to Mexico, this Mariner was in front of me begging for a bad cellphone pic. Don’t get me wrong, after-market badge-upgraded cars are pretty common there, but this already badge-engineered Ford Explorer (Mercury Mariner – SM) badge-engineered once more to a “Lincoln Mariner 4wd V6″ was too ironic to let go. Please note the extra Lincoln badge thrown in for good measure on the dealer license plate cover. Make no mistake, it is a Lincoln.
I assumed that this would bring a smile and a chuckle to an ardent Ford guy like yourself. Hope you enjoy it and keep up the good work!
Best regards from Sweden,
Francisco (Read More…)