Deception (and self deception) is a very significant factor in the automobile business. Unless we buy a stripper Corolla (so conveniently parked here) or the like, we’re happy enough to pay more to feel like we’re not just getting transportation, but something that enhances our sense of well-being and social status. One of the biggest questions for automobile executives forever is how much of a premium folks are willing to pay for that. What’s the upper limit you can charge strictly for the sizzle when there’s little or no steak? It somehow seems fitting that we consider the most extreme real-world test of that question on Honest Abe’s birthday: the Versailles, the ultimate pig in a poke. (Read More…)
Recent Comments
tresmonos - I had one for a week. It’s not bad. The seat cushions really make up for whatever the chassis team was smoking when they gave it a...
dswilly - Where is everyone getting the 60k number? C & D link says it starts at 30k.
dswilly - I just loaded one up on the website and it wouldn’t break 74k wo adding a bunch of stupid stuff like sat radio. What did Autoblog do?
86er - I doubt anyone ever paid full sticker. Damn it, all these semi-serious responses to a satirical column. Too much internet is bad for your health!
mkirk - LOL…trust me, it hurt. It was a 90 that I had given the same love to as my Land Cruiser. I got into camping with the family though and military life (moving...
MMH - Bertel, I attempted to use the ‘Contact Us’ link to sent a note about the weekend’s events at TTAC, and received a reply...
86er - “That’s because I, like you, haven’t looked up Lincoln Town Car pricing since the Clinton era, when the Town Car cost $19,500 and had a...
86er - First of all, I don’t know what a FR-S is. Secondly, the Fox body did not represent an uninterrupted chain of large American cars riding on...
JohnnieE - Hello Damon, Firstly, I take my hat off to you for serving your country. I am a Brit, and every so often one of the local regiments stationed nearby can be seen...
becauseCAR - Okay Doug. I challenge you to drive only an MKT for a week and see how long you’ll last driving that car. Most livery drivers...