By on February 12, 2010

Deception (and self deception) is a very significant factor in the automobile business. Unless we buy a stripper Corolla (so conveniently parked here) or the like, we’re happy enough to pay more to feel like we’re not just getting transportation, but something that enhances our sense of well-being and social status. One of the biggest questions for automobile executives forever is how much of a premium folks are willing to pay for that. What’s the upper limit you can charge strictly for the sizzle when there’s little or no steak? It somehow seems fitting that we consider the most extreme real-world test of that question on Honest Abe’s birthday: the Versailles, the ultimate pig in a poke. (Read More…)

Recent Comments

  • jalop1991: The dealer’s used pricing tells all. A Toyota dealer asks 6% less than new for one year old 15K...
  • akear: The days of seeing a car with 90% US content is over. NAFTA has allowed both Mexico and Canada to surpass...
  • 28-Cars-Later: Gen II Viper was released in 1996, the DC merger was in 1998. https://en.wikipedia.org/wi...
  • probert: You don’t need an Olympic medal, but you do need a medallion necklace, and a shiney shirt unbuttoned...
  • nrd515: I would be in the market for a Camaro next year, IF: 1. It looked good. I’ve never understood the whole...

New Car Research

Get a Free Dealer Quote

Staff