#awakening

A year ago, BYD issued the startling announcement that “it’s our company’s long-term target, to be China’s No. 1 automaker by 2015 and to be the world’s leading car maker by 2025.” Meaning that they would have to unseat either Volkswagen or Toyota. When they said that, polite analysts in China opined that BYD’s dream was “realistic” because China and other Asian markets show more promise for growth than the relatively mature US and European markets. In private, people were wondering what drinks they were serving at BYD’s cafeteria.

Now BYD spokesman Lin Mi told Beijing’s Global Times that they may have been a bit overconfident.