Friend of TTAC Anand Ram writes about getting more than he bargained for at the Avis counter.
There’s an explosive truth I want to share: We writers don’t make a lot of money. While you gather yourself from the recoil of that bullet, here’s another: It doesn’t really stop us from wanting nice things.
Perhaps, then, the choice for this young writer’s first ever rental car makes little sense: Luxury.
Well, “luxury.” I’m not a car guy. I can name several pricey models, but I’ve driven around in my dad’s Toyota Corolla for most of my life. I know how a BMW 328i differs from a 335i in literal terms, but not on the road.
Enterprise Rent-A-Car’s Canadian subsidiary is buying AutoShare, a Toronto-based car sharing company that has established itself as a successful competitor to Zipcar.
While terms of the deal weren’t disclosed, it follows last year’s takeover of ZipCar by Avis Budget Group. For now, AutoShare will be managed from Toronto, and operate under the AutoShare brand. According to The Globe and Mail, AutoShare started in 1998, and has now grown to 12,000 members, with its membership focused in Toronto alone.
But with the backing of Enterprise, that could change. With high gas prices, a largely urban population centered in dense downtown areas and a culture more receptive to eco-friendly measures like public transit, Canada is a country that would be willing to embrace car sharing services. Don’t be surprised if AutoShare starts expanding – and a move south of the 49th parallel could be in the cards as well.
Please welcome Jeff Jablansky, our newest guest writer and resident messhugeneh
Attempting to carve into the curves of the Ramon Crater with a machine as dull as a Hyundai Getz is like trying to slice sashimi with a plastic knife. Or performing surgery with knitting needles.