A perennial candidate for most beautiful of all times lists is the Studebaker Avanti. It’s admittedly somewhat of a polarizing design since the Avanti also sometimes shows up on lists of the oddest looking or ugliest cars ever made. I’m in the former camp and think it’s a great looking piece of human creation, but I can understand those who think it looks a little funny. Perhaps that’s how it should be as the Avanti was created to get people’s attention for Studebaker, the last independent car company in America, which was quickly becoming irrelevant as its financials got worse and worse. Studebaker president Sherwood Egbert did what he could with limited resources and a board of directors that seemed determined to run the more than century old company into the ground. The Avanti was part of Egbert’s plan in the early 1960s to give Studebaker, a company with a dowdy reputation in consumers’ minds, a new image, a rebranding in today’s parlance. (Read More…)
Tag: Avanti II
Photos courtesy of Cars In Depth
You find unusual cars down on the street, stored off of the street, parked by by the curbside, ready for the crusher at a junkyard, or sometimes even abandoned in Brooklyn or Qatar. I first noticed this Avanti II while I was taking my mom to physical therapy. She broke her wrist and until she had recovered enough hand strength to take the shifter out of park I was given the task of driving Miss Peshie (Mom’s Yiddish name). My intention was to drop her off at the clinic and then attend the funeral for my cousin’s mechutan. When I passed the Avanti I was little disappointed. I’ve tried to get in the habit of taking my cameras with me most places that I go so I can seize the opportunity when I find a car worthy of note. I had my camera bag with me but there was no way I could shoot the Avanti while we were both driving in traffic. When I got to the cemetery, though, I noticed that the Avanti driver was also paying his respects.