Enterprise Rent-A-Car’s Canadian subsidiary is buying AutoShare, a Toronto-based car sharing company that has established itself as a successful competitor to Zipcar.
While terms of the deal weren’t disclosed, it follows last year’s takeover of ZipCar by Avis Budget Group. For now, AutoShare will be managed from Toronto, and operate under the AutoShare brand. According to The Globe and Mail, AutoShare started in 1998, and has now grown to 12,000 members, with its membership focused in Toronto alone.
But with the backing of Enterprise, that could change. With high gas prices, a largely urban population centered in dense downtown areas and a culture more receptive to eco-friendly measures like public transit, Canada is a country that would be willing to embrace car sharing services. Don’t be surprised if AutoShare starts expanding – and a move south of the 49th parallel could be in the cards as well.