By on August 28, 2017

cadillac super cruise

Setbacks notwithstanding, we’ve been eagerly anticipating Cadillac’s entry into the world of semi-autonomous driving with its Super Cruise system, developed to help reinforce the automaker’s position as top-tier luxury brand. After all, vehicular opulence is now deeply embedded with technological achievement and few things shout “I’ve arrived” like a car that can chauffeur you around.

However, Cadillac is changing its implementation strategy, making Super Cruise standard on the highest trimmed CT6 — instead of leaving it as a pricy optional extra. It’s also launching an advertising campaign to whet the public’s appetite, with the first of its “Let Go” TV spots appearing on MTV’s Video Music Awards over the weekend.  (Read More…)

By on May 11, 2017

ford logo

As anticipated, Ford CEO Mark Fields was grilled today over his plans to improve the company’s waning fortunes by board members who had scheduled extra time to question him.

Hot topics at the annual meeting centered on why profits are falling, what is Ford doing about the market shift toward SUVs, and how the company’s colossal investments into technology are affecting its present-day financial situation. Ford has poured billions into self-driving vehicles and ride-sharing platforms as its traditional car business loses some ground to General Motors in a slowing U.S. market. Fields spearheaded Ford’s rebranding as a mobility company, but many have suggested this future-focus isn’t healthy for the brand.

Fields stuck to his guns, emphasizing that Ford was heading “aggressively but also prudently” into “the biggest strategic shift in the history of our company.”  (Read More…)

By on April 20, 2017

cruise automation

General Motors’ self-driving startup, Cruise Automation, has trickled out dash cam videos of an autonomous Chevrolet Bolt milling around San Francisco since February. The video quality was poor and it wasn’t anything we hadn’t already seen from a self-driving car. Tesla went so far as to call tech startups like Cruise Automation and Otto “small teams of programmers with little more than demoware” and scolded Ford, GM, and Uber for investing billions of dollars into “unproven” projects.

However, Cruise’s most recent video seems to show that it has made some legitimate progress in the last three months. Set at night, the clip shows the self-driving Bolt navigating a dense urban environment while avoiding collisions with cyclists, pedestrians, and even a raccoon.

We have to take General Motors’ word for there being zero human intervention, since we never get a clear view of the steering wheel, but the company has assured us that is the case. We also noticed the Bolt never makes a single right turn on red, even when it seemed safe to do so, and reached out to GM to ask why. (Read More…)

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