By on September 19, 2017

Fictional Autonomous Ford in Super Bowl Commercial

There’s nothing that will convince me that the first wave of autonomous taxis will be anything other than mobile biohazards, providing a slightly less convenient solution to paying a man to let you ride in the back of his Toyota Camry for a few miles. However, I will give them a shot once they arrive — mainly out of curiosity, which puts me in the minority.

Gartner Inc., an American research and advisory firm that works specifically within the realm of advanced technologies, recently completed a survey where over half of its respondents said there was no way in hell they’d get into the back of a fully autonomous vehicle. Its findings echo an American-based MIT study from earlier this year, as well as a global survey from Deloitte. The consensus: most of the population doesn’t feel particularly good about self-driving cars.

Not to be a defender of unproven technology, but there’s also nothing stopping a human cab driver from driving you to the wrong destination before trying to murder you with an axe. It doesn’t happen often, but it is a possibility. Likewise, autonomous cabs pose some element of risk no matter how good a job manufacturers do with those early models. But you’re not likely to be the occupant of the one that does goes haywire. It’s a problem of perception more than anything else.  (Read More…)

By on September 14, 2017

ford vtti autonomous research

Ford Motor Company has been funding research at Virginia Tech that takes an interesting approach to autonomous vehicle development. In early August, a reporter for an NBC affiliate in Washington D.C. filmed a video of a Ford Transit being driven by a man dressed up as the front seat of a car. Initially, it seemed like a strange campus prank. But it was later discovered that Virginia Tech’s Transportation Institute was doing research on how people would respond to a self-driving vehicle.

Apparently, they’ll approach it with a camera — even if it’s in the middle of the street or flying down the highway.

Ford later released a series of hysterical images featuring the man climbing into the false seat costume, announcing that it was researching reactions to the light bar stretched across van’s windshield. The lights are intended to replace cues like hand waves or head nods between drivers and pedestrians.

Presently, drivers have the ability to motion their hand at pedestrians, indication that it’s safe for them to walk. This author takes things a step further by mouthing easy to understand phrases like, “Fear not, I have decided to spare your life and will not crush you beneath my mighty wheels if you pass” as I ambulate my fingers in a walking motion and nod my head in a slow, deliberate fashion. It usually gets the point across, but it’s nice to know Ford can save me the trouble with a bunch of blinking lights.  (Read More…)

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