From remarks by Alfa Romeo executives it appears that the Fiat owned brand is going to distinguish itself from competitors by what it doesn’t plan to offer: advanced electronic aids that could possibly interfere with the emotional part of driving enjoyment. Maurizio Consalvo, in charge of product planning for Alfa Romeo was quoted in Autocar as saying, “Customers want a mechanical car with minimal electrical interference.” In addition Alfa Romeo’s head of marketing, Alberto Cavaggioni, said that the brand’s commitment to drivers’ emotional connection to their cars means that it may not offer some advanced safety features like autonomous emergency braking. (Read More…)
Denso, the automotive electronics supplier with close ties to Toyota, has signed an agreement to buy $25.4 million worth of stock in the Sharp consumer electronics company. According to Automotive News, Denso says that the goal is to create new technologies that “improve the comfort, safety and convenience of vehicles by integrating vehicle technologies with home electronic technologies.”
As the line between automotive electronics and consumer electronics grows ever closer, the list of new-car options has grown at an incredible pace. As a person who’s constantly in a new vehicle and has an insatiable love for gadgetry, click through the jump for my top 10 must-haves and the 10 options you should avoid at all costs. Picking the right options can help your car’s resale value and choosing the wrong ones can lower it or even limit the market for your ride.