For the longest time, there wasn’t much difference between Lincoln and Ford in the design game, consumers hardly seeing much difference between an MKZ and a Fusion despite the former’s premium price. Ford global design boss Moray Callum is drawing a line in the sand as far as that is concerned.
Design School forces considerations outside of a student’s artistic comfort zone: a unique price, demographic, or geography for starters. Just don’t present a pragmatic design based in sociocultural fact: a conventional sedan for the Indian market–isolating the wealthy from their hired help and their untouchable luggage—was a fantastically stupid mistake. Cultural and profit-minded relevance aside, that’s the not-so-secret secret I’ve mentioned before in this series. Cars are made under a litany of profit-minded constraints, no matter what they may teach in design school.
And some thrive in their design constraints. (Read More…)
Having done well with Jaguar Land Rover in its portfolio, Tata Motors is now turning to its premium subsidiary for its own foray into passenger cars and SUVs.
TTAC Commentator halftruth writes:
I see a lot of manufacturers using the binocular style gauge motif (see Hyundai Elantra, 2011 Avalon, Chevy Cruze for example) and I hate it! I also see a lot of carmakers using the upside down triangle motif in a lot of their steering wheel designs. We can even throw in the obligatory fuel AND coolant gauge.. they all seem to do this same thing with little variation. That said, if we look thru history, this mimicking has always gone on.
But why? Sometimes a bad idea is just that and shouldn’t be copied: I am reminded of huge gaudy consoles that take up legroom- for an automatic. (Read More…)