Acura RLX sales plunged 53% to just 173 units in February 2015, the fifth consecutive month in which U.S. sales of Acura’s flagship sedan were chopped in half, or worse.
Year-over-year, RLX sales have decreased in each of the last nine months. Over these three quarters, the RLX is down 60%, a loss of 2873 sales compared to the preceding nine-month period.
Historically, the RLX (formerly known as the RL) wasn’t anything like a top-selling premium car, but it wasn’t typically this unpopular, either. In the seven years leading up to the recession, 2002 to 2008, Acura reported an annual average of more than 9000 RL sales in America. (Read More…)
“Sales of the Ram pickup truck were up 7 percent in February; its 58th consecutive month of year-over-year sales gains.” – FCA US LLC press release, March 3, 2015.
What do 58 consecutive months of year-over-year U.S. sales improvement look like? The accompanying chart is one way of looking at it. Ever since May 2010, Ram P/U sales have been on the rise. Most recently, this translated to a 24% year-over-year increase in calendar year 2014, a 14% jump in January 2015, and a 7% improvement last month. (Read More…)
Two weeks ago we published a chart that showed GM’s decreasing passenger car emphasis over the last 14 months. Last Saturday, we showed GM’s annual U.S. sales volume by vehicle type. This week, we’re continuing the GM examination with a look at the brand allotment over the last decade.
Aside from the Chrysler Group, no automaker has undergone such a dramatic restructuring during the last decade. The public face of the GM restructuring, apart from the shuttering of dealerships, congressional hearings, and a revolving door of new faces in the executive’s chair, was the dismissal of a number of brands. Hummer, Saturn, Oldsmobile, and Pontiac were killed off. Saab is still kind of a thing, but not GM’s thing. (Read More…)
Sales of small luxury crossovers jumped 40% in February 2015 and so far this year are up 40% compared with the first two months of 2014.
Subtract the newcomers from that equation and the continuing nameplates, those which were on sale at this time last year, posted a 3% February improvement but are down 1% through two months.
Those new players – NX, MKC, Macan, X4 – generated 29% of the small lux CUV activity in January and February. Yet their collective arrival, both at the lower end with the NX and MKC and at the higher end with the Macan and X4, aren’t slowing down the Acura RDX, Volvo XC60, and Range Rover Evoque. (Read More…)
Through the first two months of 2015, U.S. sales of non-Mustang Ford brand cars are down 2% to 91,026, a marginal loss of 1813 units. The overall Ford brand car lineup tumbled 6% in the month of February despite the Mustang’s 32% year-over-year improvement. The five non-Mustangs slid 11%, a loss of 5592 units to 45,234. The Mustang was Ford’s third-best-selling car, contributing another 8454 sales.
That February result was more in keeping with the Ford brand’s recent car sales disappointments. But we can’t be surprised to see Ford’s car division falling after 2010’s 22% improvement, 2011’s 14% jump, the 7% increase in 2012, and 2013’s 10% uptick. Ford’s share of the overall passenger car market increased to 10% in 2010, climbed to nearly 11% in 2011 and moved past 10% in 2013 again. Mustang aside, the results we’re now seeing from Ford’s cars reflect the age of the lineup. (Read More…)
TTAC’s managing editor, Derek Kreindler, used an interesting phrase last Friday. “Well, this ought to erase memories of the Routan,” Derek wrote.
Memories? Of the Routan?
Who has memories of the Volkswagen Routan? (Read More…)
Mitsubishi Motors USA broke its one-month-old, sixth-generation Mirage sales record in February 2015, soaring up to 1863 units, a 67% year-over-year improvement.
The Mirage is a penalty box in the classic sense of the automotive term – in genuine penalty boxes you’re forced to sit beside a guy who takes notes like a secretive therapist while a camera looks up your nostrils.
But by the relative standards of Mitsubishi’s current U.S. status as a low-volume mainstream automaker in a high-volume market, the Mirage is a hit. And by, “a hit,” we mean it does ok. By Mitsubishi’s standards and our expectations for an 74-horsepower subcompact. (Read More…)
Trivia time: which cars combined to sell less than half as often in the United States in the first two months of 2015 as the BMW 3-Series and its 4-Series two-door (and four-door) offshoot?
The Audi A4 and Cadillac ATS. Or a number of other pairings listed in the chart below. Take your pick. (Read More…)
Sales of full-size, body-on-frame, pickup truck-based SUVs from volume brands are up 58% through the first two months of 2015.
The Chevrolet Suburban and Tahoe, GMC Yukon and Yukon XL, Ford Expedition, Nissan Armada, and Toyota Sequoia produced 41,557 sales in January and February, or about the same number as the Toyota RAV4, America’s second-best-selling SUV/CUV. RAV4 sales are up 25%, year-over-year. (Read More…)
FCA Canada outsold the Ford Motor Company by 3690 units in February 2015, stretching the company’s year-to-date lead over second-ranked FoMoCo to 7162 sales.
Keep in mind, FCA (formerly Chrysler Group) was more than 5000 sales ahead of Ford Canada at this time last year but couldn’t hold on for an annual title. (Read More…)