Your personal information is valuable.
When I liquidated vehicles for Capital One, we typically examined over 14,000 variables before lending out our money to a customer.
Any customer. A credit card. An automobile. A commercial loan. It didn’t matter. We needed to get to know the economics of you first.
All of the low rates and big profits were dependent on buying your personal information, and then crafting decision models and metrics to determine your personal risk.
Our success in auto finance generated low rates for our customers and low delinquencies for our investors. But they both could have been far lower.


Recent Comments
Aqua225 - Why does the government need to invest in technology? It is proven time and time again that if you let market forces work (only...
TW4 - SL once wrote an article about his genius business strategy to bump his profits by taxing away competition from private citizens, a majority...
Aqua225 - The anti-CO2 lobby is hilarious. What it boils down too is that eventually the anti-CO2 lobby will be used to regulate human reproduction...
bball40dtw - He is unaware of the pain that will follow. The check engine light will become part of his family.
otaku - So I guess this means that yet another reason to avoid future versions of the Yaris (as if I needed...
Volt 230 - Have you seen the cost of them tires? and how about the fuel?
84Cressida - The Mazda 2 drives no differently than the Yaris, and I’ve driven both several times. The...
Eric - Q7 with all original parts after 180k? First time Audi Owner, eh?
jmo - If we could only get you to write for TTAC – it would be such a breath of fresh air.
SherbornSean - What I love about TTAC is that I can see an article on that other blog, think about it a few hours, and then contribute my insights here.