The three year lease.
It entrances and traps the most spellbound car aficionados into a monthly payment that keeps them at the altar of the car payment.
Is that a bad thing? Well, depends on the way you want to look at it. What can’t be argued is that both sides get what they want, and after three years, that customer can choose to stay with the manufacturer or go somewhere else. To me at least, that seems like a fair bargain.
But what if the automaker could offer a better deal? For both parties?
Your personal information is valuable.
When I liquidated vehicles for Capital One, we typically examined over 14,000 variables before lending out our money to a customer.
Any customer. A credit card. An automobile. A commercial loan. It didn’t matter. We needed to get to know the economics of you first.
All of the low rates and big profits were dependent on buying your personal information, and then crafting decision models and metrics to determine your personal risk.
Our success in auto finance generated low rates for our customers and low delinquencies for our investors. But they both could have been far lower.