Even though I tipped the Audi Q3 to win the compact crossover sales race, a story in Automotive News highlights another problem that Mercedes, and other luxury brands, could face: a lack of inventory.
Tag: audi q3
With pricing for the Audi Q3 and Mercedes-Benz GLA announced, the fight for the luxury compact crossover sales crown is officially on. It’s going to be the most important battle of the year for the luxury car market.
The Audi Q3 won’t be coming to the United States for a couple of years, according to Car and Driver. The issue stems from the Q3′s approach angle, which is not sufficient to be classified as a “light truck” in America. Why does this matter? Well, CAFE of course. Crossovers, as car like as they may be, are more beneficial for auto makers looking to meet CAFE standards, and Audi isn’t going to all this trouble to have the Q3 come over as a car.
For all of Hyundai’s successes in Europe, it is conspicuously absent in perhaps the lone major growth segment on the continent; small crossovers. We’re not talking “small” in the sense of the Hyundai Tucson either. Think more along the lines of the Opel Mokka (our Buick Encore), the Ford EcoSport and the Dacia Duster. Even premium brands are getting into the fold, with the BMW X1, Audi Q3 and the upcoming Mercedes-Benz GLA vying for market share.
What could be more China-centric than a high-performance Audi RS Q3 concept? Not much.
You’re looking at the Q3 Vail. Named in honor of a place where the self-important meet for a little apres-ski, the “Vail” features a butched-up body kit and all sorts of technical details that, let’s face it, have nothing to do with the Q3 your mom will end up asking you about leasing in six months. More photos from Zerin Dube of Speed:Sport:Life after the jump.
In the endless
race to the bottom to be first in overall sales in America, Audi will be adding more models to their U.S. lineup, hoping to increase overall volume while copying Mercedes-Benz and BMW’s strategy of creating unwanted and useless niche models to pawn off on vulgarians with adequate credit to qualify for leasing money.