You won’t see them at the 2013 New York Auto Show, but Audi took the wraps off the MQB-based A3 and S3 for North America at a private event today.
Tag: audi a3
Audi claims to have broken the dreaded “weight spiral” with their next upcoming A3. The new car will weigh nearly as much as the first-generation car did in 1997, despite being faster, safer and more luxurious.
“We decided not to take it,” said Audi of America CEO Johan de Nysschen, regarding the Audi A3 hatchback. The Detroit Bureau quotes Audi’s head man in the USA stating that not only will we not get an A3 hatch, the sedan version won’t share a single body panel with the Euro two-box version.
Audi fanboys who want emissions-free motoring will be sorely disappointed; the pilot program to try out an A3 E-Tron, will be limited to Audi personnel in Denver, Los Angeles, Washington D.C. and San Francisco.
For between 12 and 18 months, employees will evaluate the A3 e-tron, before an electric A3, based on the next-generation car, debuts in 2014. Unlike BMW and Mini, customers won’t be providing data to Audi to help develop the car, like with the test programs involving the Mini E and BMW 1ActiveE.
In the endless
race to the bottom to be first in overall sales in America, Audi will be adding more models to their U.S. lineup, hoping to increase overall volume while copying Mercedes-Benz and BMW’s strategy of creating unwanted and useless niche models to pawn off on vulgarians with adequate credit to qualify for leasing money.