The Mercedes-Benz CLA-Class and Audi A3 attained almost identical levels of popularity in the United States in 2014.
True, Mercedes-Benz sold 27,365 CLAs over the last twelve months; Audi sold only 22,250 A3s during that period. That’s 23% more CLA sales than A3 sales.
• GLA arrival didn’t slow down CLA
• A3 and CLA increasingly popular, but not yet top sellers
But you’ll remember that the CLA arrived at the end of 2013’s third-quarter. The A3 sedan, a replacement for the A3 hatch which never sold as often as this new car, began trickling into dealers in February of this year but wasn’t readily available until April.
Are times changing, or was October nothing more than an optimal arranging of circumstances in favour of Audi’s smallest sedan?
Audi USA sold more A3s than A4 sedans in October 2014, a serious shift from a year ago when the old A3 hatchback was dead and Audi sold 3040 A4s. (Read More…)
Audi sales in the United States grew 14%, or 1852 units, in September 2014, the first full month of sales for the Q3, Audi’s new entry-level crossover.
The Q3, along with Audi’s entry-level sedan, the A3, contributed 3425 more sales to the Audi ledger than they did a year ago, when the Q3 didn’t exist in America and the A3 hatchback (seven September 2013 sales) was on its way out.
The maths are simple. Non-A3/Q3 sales at Audi dropped 12% in September, a loss of 1573 units.
This isn’t exactly trouble in paradise. Month after month after month, Audi dealers in the United States are selling more cars. The current streak of year-over-year monthly sales increases dates back to January 2011.
Audi showed its A3 Sedan in concept form at the 2011 Geneva Auto Show. The real thing will be shown in Audi’s most important market, at the Shanghai Auto Show, end of April. The car will be sold in early 2014 in the United States and China, Reuters says. (Read More…)