The Atlas, Volkswagen’s entry into the hotly contested three-row crossover segment, is here — and it has the company’s future fortunes resting on its shoulders.
Volkswagen has not been doing well in the United States. Since 2012, its best sales year this millennia, VW has shed 30 percent of its sales volume. The brand that invented the compact car in the eyes of many Americans now finds itself in 14th place on the brand leaderboard with a 1.6 percent market share.
Dieselgate didn’t help, but its unbalanced product range may be the more nagging culprit. This is VW’s first mainstream, three-row crossover.